Leveraging Social Proof To Sell More Courses Video Lecture | Online Course Creation: Build your Course from Scratch - Professional Skills

today it teach online TV we're going to
be talking about something that can help
you build trust with your audience
increase sales and increase conversion
rates and that is social proof and it
can be amazingly powerful if it is used
properly now there's a few ways you can
use this one is testimonials and others
reviews another is influencer reviews or
testimonials which can be exceptionally
powerful now social proof as i said is
something that can actually drive the
trust factor up for your product and
which thereby increases your sales and
conversion rates when people come and
they're checking out your product and
they've already they've already seen
other people recommending it saying good
things about it or as they're evaluating
your product they're able to check out
testimonials and reviews of other people
who've experienced your product that
makes them feel much more comfortable
even if you're the one putting those
reviews on your site it's giving them
that comfort level that it's not just
you selling them this product with one
voice its many voices other people
saying I've tried this out I enjoyed it
I got value out of it it also gives you
another angle to start to tell those
stories in a different voice you can
pull in from things that your clients
have told you about what they like about
your product specific stories that they
have about how it's helped them and put
it out there and it's really going to
help with your trust building and sales
so a few ways you can go about this one
is the testimonials and really I take
every opportunity I can to grab
testimonials if someone fills out a
survey response to an email shoots me a
spontaneous email telling me how much
they like something we've done for them
I'll immediately ask if we can turn that
into a testimonial fro them another way
you can do things is with reviews and in
think if accuse and it allows students
to submit reviews on your course so that
makes it very very easy to very quickly
collect reviews which could also be used
as testimonials and then finally
influencer testimonials is another way
you can go where you can actually reach
out to or work with or build relations
ships with people who have some level of
influence or following in your space
people who your clients look up to or
look to for advice and as your
relationship builds with them you can
start to secure some reviews
testimonials quotes or references
essentially from these influencers and
as I said that can be amazingly powerful
because they're already an established
brand or name in the minds of your
customers so when they speak positively
about you that can really help but to
get started I would definitely recommend
picking up those testimonials whatever
whenever you have a chance to do that
that can even mean asking people there's
nothing wrong with going out and asking
for reviews and you can simply say hey
you try it out my course you tried out
my product what did you think leave it
open end and let them right back to you
you can insert surveys right into your
course and just ask people for a little
bit of feedback as they move through the
course or the product and then of course
if you turn on the reviews within think
affect your going to be able to collect
that information automatically put it to
use in your sales copy and watch that
trust build and your sales climb hey
guys thanks for watching I hope you
enjoyed that if you're looking for more
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for watching and we'll see you again
soon
you