Tracking The Source Of Your Leads Video Lecture | Online Course Creation: Build your Course from Scratch - Professional Skills

Today we're going to be answering some questions
about tracking the source of your leads.
And this is great and essential for determining
which of your marketing channels are working
and which aren't.
Now there's a lot of different ways that you
can do this but one really quick and easy
way that you can track the source of your
leads, especially if you're running quick
experiments is with Bitly, that’s bitly.com.
Now you can go to Bitly and throw in a link
to your product, to your course, or your site,
where you are going to be sending visitors
and it will give you back a shortened link
that also tracks how many people are clicking
through on that link.
So if you're going to run a campaign somewhere
or you are going to post links on a blog or
[00:42 inaudible] or somewhere out there where
you’re going to be sharing a link to one
of your courses or your site, you can grab
a very very quickly a Bitly link and it will
track the source of those leads.
If you sign up for a Bitly account, you will
also be able to see where those leads are
coming from and have more than just a shortened
URL but actually have data around how many
people are clicking through.
So check it out and you can use this in a
variety of different channels wherever you
are sharing links.
It also shortens the links so it's great for
sharing on Twitter and social media channels.
If you don't like Bitly, there's tons of other
great URL shorteners out there; Hootsuite
has a really good one, so does Google.
But grab one of those URL shorteners where
you can track where the leads are coming from
and it's a great way to measure the performance
of the different experiments and growth experiments
that you are running.