What Should You Do If Someone Is Copying Your Online Marketing Strategy? Video Lecture | Be a Blogger: Beginner to Expert - Professional Skills

You put in all this time, effort, energy and
money into your marketing, but you know what
sucks?
When someone copies it.
Hey, I'm Neil Patel, and today I'm gonna teach
you what you should do when someone copies
your marketing strategy.
I hate to say it, but someone is gonna copy
it, it's just a matter of time.
People copy mine all the time, heck, people
take my exact products, and they replicate
'em.
For example, SUMO Me, or sumo.com, is a exact
replica of some of my products and services
like Crazyegg, and Hello Bar.
It's okay, it happens.
Mixpanel, when they first launched, they copied
Kissmetrics identically, not just the product,
but a lot of our marketing strategies.
And again, it's okay, this is gonna happen.
Think of it as flattery.
If someone's copying your marketing strategy,
that means you're doing a good job.
It's just a matter of time before every one,
even people who aren't in your space, starts
copying you.
So what you need to do is start speeding up
all the innovative marketing strategies that
you're doing.
By continually watching videos like this,
and Neil Knowledge, or reading blogs like
neilpatel.com, [MA 00:01:07], Search Engine
Land, Backlinko, you're going to continually
get more marketing information.
Whether it's SEO, social media, pay-per-click,
it doesn't matter, you want to stay ahead
of your competition.
The way you do this is always continually
innovating, for example if you look at neilpatel.com,
I used to just create 2,000 word blog posts,
now I'm creating really detailed guides with
custom designs.
It takes a lot of work.
So much so that most people won't copy because
they're just too lazy.
The more work you put into your marketing
the higher RY in the long run, short run you
may lose some money, but that's okay, in the
long run you'll make it up, and when it's
so time intensive people are less likely to
copy because they're lazy.
From there I started producing podcasts, and
then I started producing videos like this,
and I'm doing videos like this daily.
I'm going so crazy with my marketing that
very few people are gonna copy.
Why?
It's not that they don't have the money, a
lot of my competitors make more money than
me, it's that they're lazy.
And when you continually innovate, and do
more, and more, and you go above and beyond,
and you put in so much effort and energy,
where someone looks at your resources, where
they're just like, "Whoa, this company's doing
some really cool stuff, and they put in so
much time, energy, design, marketing power
behind it, that it's just gonna take too much
work to copy it.
We're gonna do it mediocre.
We're gonna do halfway what they're doing."
That's how you succeed and continually beat
your competition, you continually one-up yourself.
You don't one-up your competition, you continually
one-up yourself.
It's not just about being better than your
competition, it's about being better than
yourself each and every single month.
So if you look back on a quarterly basis,
and you're not improving your overall marketing
strategy, you're doing something wrong.
You're not in putting enough time and energy.
Change that.
And once you change that, you'll notice that
people will stop copying you.