6 Pages Every Shopify Store Should Have Video Lecture | Shopify tutorial: Build your Shopify Store (English) - E-Commerce

all right what's going on guys this is
going to be a quick video showing you
the six pages that every Shopify store
should have and how you can quickly and
easily create them so the first three
are super simple to create and they
should be on every store its Terms of
Service privacy policy and return policy
so I'm going to show you how to create
these real quick so if we head over here
to best sample store ever and you go to
settings and checkout you'll come down
to here and scroll down and you can see
a refund policy privacy policy and Terms
of Service and you can literally just
generate these so as you can see I
generated all three so what I'm going to
do now is I'm going to open this up in a
new tab real quick and we're just going
to go to pages I'm going to add a page
we're going to call this one Terms of
Service and then all you're going to do
is come down here to Terms of Service
and copy all of it and then just paste
it in here and save and you're good to
go and then if you go to view you can
see you have a professional-looking
Terms of Service page right there and
you're good to go
so that's pretty easy and all you're
going to do is duplicate that for these
two so I'm going to go ahead and add
these two pages in and I'll be right
back alright guys so we're back inside
of the online store and inside pages and
as you can see I went ahead and created
the other two pages the privacy policy
and return policy and just a quick note
with the return policy you may
actually want to go in here and edit it
yourself if you have your own return
policy that you're using these are just
the way to quickly get the pages up and
you usually don't have to change the
Terms of Service or privacy policy so
yeah if you have to change anything it
would be the return policy now I'm going
to show you real quick where you should
make these pages available on your store
so you're going to go to navigation and
you're not going to want them in the
main menu because no one's really going
to look at these pages super often but
you do want them available to be found
so you're going to put them in the
footer menu so you're going to go to
edit menu and just add three menu items
and then you're just going to go ahead
and name it those three pages and then
you're going to select right here what
page is so this one is the privacy
policy Terms of Service and return
policy and ID all you have to do to
click Save and you're good to go and
that if you look at your online store if
we take a look at best sample store
wherever here and you go to the bottom
you'll see that these are available as
clickable links and your footer menu all
right so just like that in about five
minutes we've already got three of the
six pages done so let's head back over
here and see what the other pages are so
the next one is a frequently asked
questions page so you'd go back to pages
and you'd add a page and with this one
you're usually going to try and fill it
with questions that your customers are
actually asking so it may not be
completely filled out right away what
you're going to want to do is keep track
of the emails and messages you're
getting from your customers whether it's
the store on your face
page or anything like that and if you
start seeing a lot of questions that are
being repeated over and over again
you're going to want to put the answers
to that into the frequently asked
questions page but as for formatting
this all you really going to do is you
know insert question here and then in
regular text you would insert the answer
here and some basic questions that you
could put in everyone you can put in
like you can put in a short question
about your return policy like do you
accept returns and then write a sentence
or two about how your return policy
works and you can put in estimated
shipping delivery time things like that
just basic questions you can even just
go on google and type in sample
ecommerce frequently asked questions and
you'll find lists of questions that are
commonly asked on e-commerce stores you
can just throw them in here and then
also add the ones that you're getting
from your customers so that's four pages
already and as for what menu to put this
in you can put this in the header menu
or the footer menu I've seen it in both
because the frequently asked questions
page is going to be clicked on more
often than the other three pages so it's
reasonable to put it in the header venue
so next page is a contact and this one's
pretty easy I'm going to save this real
quick hit add page and if you didn't
know a contact page is just as easy as
titling it contact or contact us
whatever you want to do and then go to
page template and just change it to page
contact and hit save and then if you
view you can see that a contact form is
already in here and all of the messages
that are sent through here are going to
be sent to the main email account of the
store so you'll receive all of them and
you if you want a customized looking
contact form
there's an app in the App Store let's
see if we can find it real quick
actually yeah it's this one right here
easy contact form it's free and you can
see right here you can customize this
you can put any background image you
want so you can make it fit the theme
your store so if you don't want to use
the basic Shopify contact form you can
use this little convenient app here
which is free so that's pretty cool if
you want to add an extra design thing to
your store or whatever I usually use
this one to add north into the store and
like that we already have five pages
don't so the last page is an about page
and this one should be pretty
self-explanatory but I don't know why I
clicked on products there but this one
should be pretty self-explanatory but a
few suggestions that you should try and
throw in here is you should try to
emotionally connect with your customer
here so what you're trying to do is get
into the mind of your prospective buyer
because you're trying to create an
environment where they feel like they
belong and they feel comfortable
visiting you know you're trying to
create an environment where they'd like
to be and you don't have to you know
even if you're not like there's no
emotional involvement to the store
you're creating which is often the case
I mean a lot of the times trending stuff
I mean you don't you know you might not
care about it I know I've never really
care about what's trending very often
most often I'm not interested in this
stuff at all but that doesn't matter
it's it's not that hard they get
creative here just trying through some
type of emotional connection into the
about us you can even I pay like three
dollars on a port or something or five
dollars that have somebody write one if
you don't feel comfortable doing it but
all you really need to do is throw on a
paragraph or two and try to emotionally
connect with your customer and create a
comfortable
comfortable environment that they feel
good about purchasing from and then
maybe throw in an integer too to figure
theme and I know these are pretty much
no-brainer pages but still it's a good
thing to know going into building to
store how to set these up because these
are the foundation of every store and
you can't build a solid store or you
know sell it anything without a good
foundation so I hope this video was
helpful give it a thumbs up if you'd
like to subscribe to the channel for
more content and also there's going to
be some pretty cool content coming up
soon regarding a new strategy I've been
using with Facebook ads and traffic and
things like that so that's probably
going to be a longer video too so stay
tuned for that I don't see you in the
next video