How Many Products Should You Launch? Video Lecture | Shopify tutorial: Build your Shopify Store (English) - E-Commerce

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all right so how many products should
you be launching on your store and by
launching I mean they're on your store
and then you're actively testing
advertising to them so launching a
product doesn't mean just putting it on
your store it means putting it on your
store and then beginning to run
advertising to it to see if they can
become a profitable campaign so how many
products should you be launching one a
day now this isn't an exact science but
that's just a good recommendation
because a lot of people get emotionally
attached to you know the first product
they run ads to and then they get upset
when it doesn't profit and you know that
happens to everyone the odds of the
first product you pick Rafi and just
it's pretty low if you're in relatively
large niche like fishing or anything
there is going to be hundreds of
different products you can test out in
variations of products and you just have
to keep going through all of them until
you find one that's solid and you can
keep the other things on your store but
when it comes to testing out products
you just need to keep trying out
different variations different products
all within your niche instead of just
you know if one product doesn't work it
doesn't mean it's the end of the world
it just means you need to go on to
another product I mean sometimes you
have to test ten or twenty products to
find one winner now the thing that that
is most of the time one winning campaign
is going to pay for all your losing
campaigns over and over and over again
meaning
if you lost maybe six $700 testing out
products that didn't pan out your
winning campaign might make you a few
thousand maybe ten thousand you know it
depends on your profit margins and the
size of the audience how far you can
scale it and stuff like that so we need
to keep in mind is you need to just keep
on launching products just continuously
launching products or whatever you see
whenever you read post in facebook
groups you see success stories it's
never just yeah I just threw up a store
in the first product I advertise to just
just did great it's usually I put up a
store I set up really nice branding and
then I tested out a bunch of products
and the fifteenth product or so did
really well it and the most common
number for people to do is they'll test
out one product today so that's what I
recommend you do test out one product
every single day launch one new product
now I don't mean test out a product and
cancel it after a day you need to at
least let a five dollar a day ad run for
five to seven days to be able to tell
whether it's going to do well or not so
if you have the budget test out one a
day if you don't test out as many as you
can but if you do have the budget to
test out one a day at five dollars a day
for five to seven days then you need to
be launching new products every single
day because the more products you launch
the faster you launch them the quicker
you're going to find the winning
campaign that you're looking for so
that's it for this video and I'll see
you in another woman