4 Lead Generation | Creating Follow Up Emails Video Lecture | Understand Lead Generation: Grow your Business - Sales

getting the email address of the users
is achievable by the methods we've
already covered however a conversion
rate can be improved by sending out
follow-up emails in this segment of lead
generation mastery I'll be talking about
follow-up emails and how to compose them
what our follow-up emails they are
serial emails sent out to unresponsive
audience once you've gotten the email
address you can segment them into to one
group is responsive while the other one
is quiet follow-up emails are for the
ones who are not responsive they are
composed and sent serially to this group
to remind them to act upon your call to
action some of the subscribers do not
ignore the emails on purpose but instead
are too busy and forget about their
subscription these follow-up emails
serve as a gentle reminder to
subscribers that did not make any
actions following their subscription
to write a follow-up email the first
thing you need to have is a captivating
subject line that is the first thing the
audience will see when they receive an
email from you you must convince them to
open the email and not ignore it which
is why you need to have a captivating
subject line one that convinces them it
is an email too valuable to be ignored
follow-up emails should also be short
and personal it is best to include the
receivers name in the greeting like
hello John it's important to have that
affability in order to appeal them they
also need to be brief in follow-up
emails a gentle nudge for the audience
would suffice you don't have to include
too many offers as that would result in
the emails being long long emails would
bore the receivers and they would ignore
them as the series of emails are sent
out it's important to make the initial
context and purpose of the emails to be
clear if they were not clear the
receiver would be confused by what your
intentions in sending those emails are
one way of keeping the initial context
clear is by mentioning the same purpose
you stated in your first email or you
can even use the same thread
and your follow-up emails you should
also remind them that they are inactive
in fact that should be the first thing
you mentioned in the emails tell them
that the response is needed it's good to
let them know that you acknowledge their
subscription and are waiting for them
lastly one of the most effective ways to
engage with the users is by creating an
engaging story this story should then be
separated into different parts so that
each email will have a captivating
build-up that will make the readers
being engaged in it plus when your
emails are coming in they are not just
bland promotional emails they must
create excitement
these follow-up emails should be
scheduled all the follow-up emails
should not be sent all at once they need
to AB just the right intervals between
these emails if the intervals were too
long the reader would forget what you
are talking about on the other hand if
the intervals were too short they would
not be appealing and readers would
easily disregard them you can choose any
number of serial emails the most ideal
number is between four to seven next I
will be discussing about buying solo ads
to further increase your mailing list