7 Lead Generation | Ad Swaps Video Lecture | Understand Lead Generation: Grow your Business - Sales

we've reached another part of lead
generation mastery where associates play
a major part in generating your leads
this method doesn't involve affiliates
but it does involve other online
marketers
add swapping is exactly what it sounds
like it is where two online marketers
swap ads with each other when you make a
deal to make an ad swap with another
marketer you will display their
advertisement instead of yours and your
website in return they would do the same
in their advertisement space
one of the benefits you will gain from
an ad swap is gaining a new audience
from the other marketer which you've
agreed to swap ads with the other firm
has their own audience and subscribers
to which you can reach they would have
their own subscribers and frequent
visitors and this is how you can reach
out to them keep in mind that you are
approaching the audience from the other
marketer hence your product and the
other marketers product must share
similarities of some sort their audience
is your target audience that you have
not been able to reach out to before by
doing an ad swap you're able to reach
that untapped target audience
furthermore ad swapping could generate
up to double your subscribers if it's
done right
to find another marketer to swap
advertisements with it's recommended to
join in ad swap groups of course it is
not wrong to approach another marketer
who does not express interest but could
be persuaded to do an ad swap however ad
swap groups contain marketers who are
interested and ready to do it online ad
swap groups have quite a number of
participants of which you can choose to
approach by joining these groups you
also have the chance to be approached by
other interested marketers or a simple
search on the internet will bring you to
an interested marketer most of them will
make their intention to ad swaps known
among the online community and you can
find them easily it would then take some
time for them to evaluate your relevancy
to their product to make sure that this
business venture is lucrative you have
to make sure that you choose the right
partner
the most important aspect of all is that
their contents and products must be
similar to yours if you are selling
something specific electrical appliances
for example you must choose the marketer
who is selling something of the same
kind if to marketers sell two very
different things it would only confuse
the audience and throw them off they
would lose interest in your ad which is
why it's important to have a similar
niche or even if they are not similar
they have to be interested in the same
thing the other marketer and you must
have the same target audience another
important aspect in choosing a
joint-venture partner is to look at the
number of users remember that an ad swap
benefits both parties and one would not
want to be taken advantage of so the two
marketers who have agreed to do an ad
swap must both have more or less the
same number of subscribers or the same
rage if only one firm benefits from the
ad swap then it is not considered to be
a successful deal as an ad swap should
be a win-win for both parties
if you are having trouble finding a
suitable marketer to do an ad swap
because your niche is small there is an
alternative way for you to find a
suitable partner you must first find out
what interests your audience the best
way to do this is to conduct a survey
with a choice of 20 to 30 topics from
these topics your audience can choose
the one that interests them the most
once you have the results you can
approach the pertaining marketers with
your data and propose an ad swap with
them even better now you have the data
to prove your eligibility
just like any other advertisements you
need to prepare an attractive headline
to pull in your audience your headline
has to be succinct as anything long
would throw them off an effective copy
is also essential but this really
depends on the space provided the ad you
prepare must coincide with the space
they provide if they only provide a
small space then your ad needs to have a
short headline with a short copy or
sometimes the other marketer will
promote your product via email in which
all you have to provide is the link the
call-to-action end copy will be done by
the joint venture partner you made a
deal with there are various ways for
this deal to be done but essentially
what needs to be achieved is that the
number of subscribers of both parties
should increase