How to Speak in Sound Bites - Public Speaking Video Lecture - Public Speaking

so how can you speak in sound bites
first of all what is a sound bite a
sound bite is when you're being
interviewed by a TV reporter any news
reporter is going to edit your comments
from an interview and put just part of
it on TV radio video or a segment of it
in text so if a reporter talks to you
for ten minutes you might have a
thousand words come out of your mouth
but only eight words get on the TV
newscast tonight or that video webcast
why were 992 words thrown away and eight
words kept the reporter took the bite
out of your sound that was most
interesting what's the reporter trying
to do when they quote you they're
looking for a way to make the story more
interesting more understandable and
they're looking for perspective that
can't just be put in by the reporter
typically reporters when they're quoting
you will only quote you if one of ten
different speech patterns come out of
your mouth
these are speech patterns that repeat
themselves again and again and again
doesn't matter what medium highbrow
lowbrow TV radio doesn't matter what
language this is a universal truth and
these sound bite elements are analogies
bold action words cliches humor
pop-culture references rhetorical
questions absolutes specific examples
quotes and sound bites come from these
categories so once you know what the
categories are that the reporters are
looking for you have to look at the
message points that you prepared and
then you have to package them with these
sound bite elements if you do this and
do this consistently you will know
before the interview even starts
what quote what soundbite we'll get into
the final story