How to Prepare for a Media Interview - Public Speaking Video Lecture -

so how do you prepare for a meeting
interview let's say it's 9 a.m. the
reporter calls and asked to speak to you
and interview you on a particular
subject
don't just say yeah I'm happy to do the
interview right now instead ask the
reporter what the deadline is and what
the topic is if the reporter says the
deadline is it to say no problem I'll
call you back by 11:00 what you then
need to do is brainstorm on every
possible message point you could say on
this topic get a blank sheet of paper a
notepad or a computer screen write every
single possible message point out then
put them in priority from most important
to least important anything that's not
in your top three get rid of it once
you've isolated these top three messages
put that on a single sheet of paper
that's what you need to focus on for the
interview but you're not ready yet for
the interview you've now got to
brainstorm on sound bites for each
message point a soundbite has something
memorable it's not just the abstract
straightforward message when a soundbite
is going to have an analogy a bold
action word a cliche some emotion and
absolute you need these elements to
flesh out your message points so now you
are ready to rehearse your interview and
let's say there's nobody around you
should still rehearse on video and it
can be as simple as holding out your
cell phone putting the video record on
asking yourself questions recording it
and then watching it even if you're not
doing a TV interview this is helpful
then watch your practice on video make
sure you're comfortable with your
answers that you've got three messages
that you've got good sound bites then
and only then should you call the
reporter back and do the interview
you