Giving an Effective Sales Presentation - Public Speaking Video Lecture

so how do you give an effective sales
presentation for starters you don't give
people a massive data dump telling them
about all the science and all the
engineering that went into the product
you don't tell them about every single
feature instead you try to convince
people of the benefits of your product
and you've got to tell real case studies
stories about satisfied clients who've
purchased your product or service that's
what's compelling now everyone has heard
a million times benefits benefits
benefits the problem is people still
don't do it in their sales presentations
they still feel compelled to talk about
what this steel is so durable that holds
up to ten billion pounds and all these
facts you are drowning your prospect
with facts instead you've got to focus
on what a handful of most compelling
benefits to your customers your
prospects give them examples case
studies stories for each and then you've
got to ask them for their business I
don't mean a hard sell twisting their
arm you got to give me this money today
I won't let you out of the room but you
should ask for their business there
should be no confusion about the desired
result you're after