Drive More Traffic and Sales by Fixing This Website Error - The 404 Hack

You log onto Google search console, and you'll
see that you have a ton of 404 errors.
Everyone has them.
Hey, everyone, I'm Neil Patel, and today I'm
going to teach you what 404 error pages are,
and how you can leverage them to drive more
traffic.
First off, when someone goes to your website
and the page that they're going to doesn't
exist, they're going to get a 404 error page.
The reason the pages don't exist, is because
the chances are you had a page there, and
then you ended up deleting it.
Or, someone ended up linking to your website,
but they linked to the wrong page, or a page
that doesn't exist.
That's why people have 404 error pages.
You're always going to have them, and the
bigger your website gets, the more errors
that people are going to end up seeing.
Now that you know what these 404 error pages
are, let's dive into how you can get traffic
from them.
As people are going to them, what you want
to do is go into your Google search console.
Look at all the 404 error pages, and 301 redirect
them to the most relevant page.
So if something, let's say you have a blog
on marketing, let's say the post is specifically
on SEO, and that post doesn't exist anymore,
but people are still going to it, well you
can redirect it, a 301 redirect, to your latest
and new SEO post.
That way you're still getting the traffic.
Another option is, when people go to your
404 error pages, you can link to the most
popular articles on your site that drive sales
and conversions.
Or you can link to product pages.
So the two things you want to do, to give
a quick recap, one, redirect the URLs to similar
pages.
For the URLs that are unknown, because people
always type in random URLs that don't exist,
for those 404 error pages, just take your
404 error page itself, and link out to your
products, your services.
Heck, you can even ask someone to become an
email subscriber on your 404 error page.
Do all of that.
You'll get more traffic.
You'll get more sales, and you'll make money
from dead traffic.