Product Management 101-Lecture 1- Basics of a Product Video Lecture | Understand Product Management: A Complete Course

so let's now talk about the basics of
what a product is
so what release a product a product is
something that customers and consumers
interact with since we want to talk
about the digital domain will restrict
ourselves to three kind of digital
products that are generally present one
is a mobile application which could be
something like your whatsapp the other
is a website which is something like
your Facebook and third is a software
which is something similar to an Adobe
Photoshop now any of these three
categories product management is more or
less the same
so what is product management really do
product management aligns various
functions in the organization and what
are the functions that are generally
alight let's have a look at their lyrics
and design marketing in sales and
technology you align these three
products I'm sorry you align these three
functions to basically ensure that your
customer gets the product that he wants
and at the same time you meet your
business strategy and who's a person who
dies this this is driven by product
manager and a product manager gently is
known as the CEO of the product that he
manages through the basic things a
product manager does in that sense one
is to know the target market I mean when
you talk about the target market this
person knows who the customer is of his
own product and he mean he and it's also
imperative that they know who is not
buying or using your product once you
know your target market is the product
manager has certain requirements of
these users and then translates these
into product features and implements
them into the product this is a constant
process and nitrated process I'll be
taking you in greater detail on these
aspects in the following lectures