Product Management 101-Lecture 5-Case Study -TaxiForSure and MVP Video Lecture | Understand Product Management: A Complete Course

so now let's look at the Minimum Viable
Product in the app space and in
particular in the b2b apps this the
company would be able to look at is
called tax official so let's look at the
MEP principles NDB principles whether
it's a business to consumer facing
brother
or Abby to be facing product could more
or less be the same so what really is
taxi the shop toxic fish Shaw is a taxi
booking platform that's similar to
Google it surprise you to know there are
actually two apps in the case of a nova
or a taxi to shore one is the customer
app and the other is a driver app for
the purpose of this example we'll be
talking about the driver gotta so what
is a driver I really do you know when
you open your taxi booking application
and you cook a taxi what really happens
is that the driver has given the option
of picking up the customer and that is a
business model on which taxi Fisher
operates so let's say that you decided
to book a cab from this particular place
this is a screen that you see the axe'
to the reject is the option that the
driver has now there were problems
happen noticed one was that the app was
too slow the second there were multiple
taps required and the third was ever
unnecessary screen moments why are these
problems critical for a taxi booking
service
these problems are critical for a taxi
booking service because this is about
real-time demand that is happening the
faster you can service your customers
the more is the number of bookings that
a driver can do so fixing this problem
is very crucial for a taxi booking
service like taxi Fisher
so what the product team really do they
decided me do the options they decide to
make improvements and fix the bug zapper
day so did they just go about and jump
into it and fix it no they decided that
let's first show the driver what are the
kind of improvements that could be done
on the app they introduced the concept
of wire framing wine framing is
something that you will learn later down
this course but rest assured it is a
very simple mock-up that was shown to
the driver and the markups met with a
lot of success
the changes were now implemented and
they roll out the changes to great
success so why is this an example of an
ende let's look what the natural
inclination of the product manager could
have been the natural inclination of the
product manager would have been to make
changes across drive a booking platform
but no that's not what they did they
said let's identify the core issues and
fix those issues first let's fix the
issues that get is a maximum return on
investment see that's mitigated risk and
reduce the total number resources that
could have been working on this project
you will be see a detailed discussion
with savage saloon who was actually
adding this initiator a taxi for sure
and you can learn how this is relevant
drilling to the MVP concept