Sell Products on Instagram Video Lecture - Instagram for Marketing by Andrew

one of the most common reasons that
businesses psyched for wanting to use
Instagram for business is to sell
products directly to their customers of
course the simplest way to do this would
be to include URLs to the products that
you post in the captions and comments
underneath them but at the time of
recording this is not possible within
the Instagram app if by the time you're
watching this Instagram has changed
their minds and included clickable URLs
in captions and comments then all the
better
but until then here are a couple of
methods that you can use to get around
this limitation and still sell products
on Instagram in as pain-free a manner as
possible for both you and your customers
so let's take a look first up we've got
the comment to buy system and you can
set this up through services like
Shopify and chip fi and the way it works
is that customers comment sold or buy
underneath the photo of the item that
they want to order on Instagram so as
you can see from these two examples here
the user has specified that customers
must comment sold to purchase and on
this side the purchase for $26 just
comment by customers can specify the
size and color Feller order using
hashtags and they'll be emailed a
mobile-friendly invoice to check out the
only major disadvantage with this method
is that customers must be a member of
either service in order to use them as
is specified here you must be a member
of chip fi so you need to educate your
customers of this before you start
running these types of campaigns but
once a customer is a member of either of
one of these services the next time they
go to buy the process will be pretty
seamless
next up we've got linking to an online
store and the service like a hash bag
will allow you to do this what you do is
visit hash bag and create an online
store that links to your Instagram
account then when you upload a photo of
a product and hashtag it for sale hash
bag will automatically recognize this
and the email you to ask for a price of
the product and when you do this it will
be added to your online store of course
then you have to let customers know that
they can purchase from you online so
you'll need to advertise your hash bag
store URL in your Instagram bio and
photo captions once the user is driven
to your hash bag store online they can
pay for goods and organize shipping
directly from the store and here's one
example of somebody who is doing just
that
granted hash bag isn't the most eloquent
of ways that you can drive customers to
purchase products from you via Instagram
but the storefront that is created is
really nice and the way that they handle
payments so if you can educate your
customers well enough to drive them to
your online store then the hash Bank
might be a solution for you and of
course we've bought old-fashioned
contact simply add your contact and all
the details to your Instagram bio as in
this example here where we said comment
DMS which Instagram directors tweet at
little dragon wealth gifts or email us
to order and yes include multiple
methods of contact and then repeat the
order advice in the captions underneath
the photos or videos that you post in
order to make instructions for ordering
as clear as possible
and to drive and track activity as much
as possible within the caption that you
post at mention yourself to make sure
that the link is clickable and as well
as information about the product give
the order advice and tag yourself in the
photo so that people can click on it and
then click straight to your bio and
lastly make sure that you include a
unique hashtag related to the product so
that you can track activity this way too
of course this is the most old-school
method of driving people to your online
store or to make them contact you via
Instagram to purchase direct messaging
on Instagram makes this process a lot
easier than it used to be and if you can
build some really strong rapport with
your customers over time both through
direct messages other contact methods
and in the comments this could be a
really powerful way of selling your
products with a personalized touch on
your Instagram account