Coordination of Management Video Lecture | Business Studies (BST) Class 12 - Commerce

going to coordination but this is a very
very important term coordination what is
the meaning of motivation coordination
means to synchronize the efforts of all
people working in an organization to
make it more simple as I said that in an
organization we have a production
department we have a sales department we
have a marketing department finance
department human resource department so
coordination means to synchronize the
efforts of all of these departments and
to make sure that they are moving they
all are moving in the same direction
they all are moving in the same
direction so I say coordination means
synchronization of efforts of all
departments right now if I take an
example if you're let's say in a
software manufacturing company our sales
department has received an order of
manufacturing ten thousands of tourists
now sales department will be able to
execute this order only if the
production department manufactured ten
thousands of toys production department
will be able to manufacture 10,000 soft
Weiss only if the raw material
department is able to give it the
required raw material well in time the
raw material department will be able to
purchase a required amount of raw
material only if it gets a green signal
from the finance department so you can
see that the work of all departments is
inter related so they have to at all
points of time they have to pay all
these departments you have to coordinate
their activities with one another
to ensure unity of action right now
coordination is not a separate function
of management functions of management
waves at only five that is planning
organizing stuffing directing and
controlling coordination is not the
sixth function of the management it is
the essence of management right very
beautifully it is that said that if
coordination what coordination how would
I define coordination believe that if
this is a garland if this is a bar in
which planning organizing staffing
directing and controlling we are taking
them as flowers in a garden then
coordination is a thread which is going
to bind all these flowers together
coordination is a thread which is going
to bind all these flowers together
coordination starts at the very first
stage of planning right what do we do at
the stage of planning act at the
planning stage right the top level
management plans for the entire
organization planning stage the top
level management plans for the entire
organization if organizing keeping the
plans in mind keeping the plans in mind
plans which have been designed by the
top level management keeping them in
mind and organization structure it is
developed right an organization
structure is developed then we move to
stuffing right keeping the organization
structure in mind the necessary people
are hired the necessary people are
recruited and selected okay then
directing that is what you want your men
to do right keeping the plan that is be
prepared by the top level management
keeping the goals and objectives ask for
the plans in mind
necessary work is assigned the duties
and responsibilities are assigned right
then we talk about controlling again
keeping your goals and objectives as
decided at the stage of planning in
money we compare our actual
performance with the pre decided
objectives and we find out what are the
deviations so we can see the
coordination is required in all the
functions of management at all stages
right in the process of management we
need to have Google condition not only
in the functions of management
coordination has to be there at all
levels of management right top level
management top level management they
need to coordinate with their
subordinates they need to coordinate
with their subordinates while
formulating the policies when
formulating the goals and objectives of
an organization middle level management
middle level management has to
continuously coordinate with the
Supervisory level of management in order
to see that whether the work is being
done in accordance with the
organizational goals and objectives or
not whether the organizational policies
rules and regulations that has been
framed by the top level management
whether they are being inverted or not
right then as the supervisory level of
management right they have to be
incomplete they have to coordinate they
have to coordinate with the factory
workers and the mid-level management
they have to take instructions over
and make sure that the workers are doing
the job as per the instructions received
so there for coordination has to be
there at all levels of management and in
all functions of management habits
throughout in the process of management
right then after we see that why do we
need to have coordination why is there a
need for power coordination right there
are three basic reasons for that that
why coordination is required first of
all growth in size now with the changing
time the organization where organization
grows in size when the organization
grows in size it becomes pertinent to
coordinate the efforts of different
people working in an organization it
becomes important to coordinate the
efforts of all the people working in an
organization okay second functional
differentiation
you