SSS 1 Marketing Syllabus
1. Introduction to Marketing
- Definition and scope of marketing
- Evolution of marketing
- Importance of marketing in business
2. Marketing Concepts
- Production, product, selling, marketing, and societal marketing orientations
- Customer value and satisfaction
- Marketing environment
3. Classification of Products
- Consumer goods and industrial goods
- Convenience, shopping, specialty, and unsought products
- Product mix and product line
4. Marketing Mix
- Product: Product development, branding, and packaging
- Price: Pricing strategies and factors affecting pricing decisions
- Promotion: Advertising, personal selling, sales promotion, and public relations
- Place: Channels of distribution, intermediaries, and physical distribution
5. What Markets Do
- Market segmentation
- Target marketing
- Market positioning
6. Types of Markets
- Consumer markets
- Business markets
- Global markets
7. Consumer Behaviour and Organisation Behaviour
- Factors influencing consumer behaviour
- The buying decision process
- Organizational buying behaviour
8. Marketing Planning, Process, and Research
- Marketing planning and strategy development
- Marketing implementation and control
- Marketing research process
9. Pricing
- Pricing objectives and strategies
- Factors influencing pricing decisions
- Pricing methods and approaches
10. Advertising
- Role and functions of advertising
- Advertising media and methods
- Advertising budget and evaluation
11. Promotion
- Personal selling
- Sales promotion techniques
- Public relations and publicity
12. Merchandising
- Merchandising techniques and strategies
- Visual merchandising
- Retail merchandising
13. Distribution: Types and Functions
- Channels of distribution
- Intermediaries in distribution
- Physical distribution and logistics
Note: This syllabus is designed for SSS 1 students to provide them with a comprehensive understanding of marketing principles and practices.
This course is helpful for the following exams: SSS 1