SSS 2 Marketing SyllabusThis syllabus is designed for SSS 2 students and covers various topics related to marketing. The syllabus aims to provide students with a comprehensive understanding of marketing principles, strategies, and techniques. Below is a detailed breakdown of the syllabus:
1. Marketing for SSS 2- Introduction to marketing
- Marketing concepts and principles
- Marketing mix (product, price, place, promotion)
- Market segmentation and targeting
- Marketing research and analysis
- Consumer behavior and decision-making process
- Marketing ethics and social responsibility
2. Transportation- Importance of transportation in marketing
- Modes of transportation (road, rail, air, water)
- Transportation infrastructure and logistics
- Transportation cost and efficiency
- Role of transportation in supply chain management
3. Warehousing- Functions and importance of warehousing
- Types of warehouses (private, public, bonded)
- Warehousing operations and management
- Inventory control and stock management
- Warehouse location and layout
4. Structures and Market Unions for the Sale of Goods- Types of market structures (perfect competition, monopoly, oligopoly)
- Market unions and associations
- Pricing strategies in different market structures
- Market regulations and consumer protection
- Impact of market structures on marketing decisions
5. Role of Facilitators- Intermediaries in marketing (wholesalers, retailers, agents)
- Functions and roles of facilitators
- Distribution channels and channel management
- Relationship between manufacturers and facilitators
- Challenges and opportunities for facilitators in the marketing process
6. Marketing of Mineral Products- Overview of the mineral industry
- Marketing strategies for mineral products
- International marketing of minerals
- Pricing and distribution of mineral products
- Environmental and ethical considerations in mineral marketing
By covering these topics, students will develop a strong foundation in marketing concepts and practices. The syllabus aims to enhance their critical thinking, analytical skills, and ability to apply marketing principles in real-world scenarios. Students will also be encouraged to participate in group discussions, case studies, and practical exercises to reinforce their learning.
This course is helpful for the following exams: SSS 2