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B Com Exam  >  B Com Tests  >  Marketing Management  >  Product Packaging - B Com MCQ

Product Packaging - B Com MCQ


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10 Questions MCQ Test Marketing Management - Product Packaging

Product Packaging for B Com 2024 is part of Marketing Management preparation. The Product Packaging questions and answers have been prepared according to the B Com exam syllabus.The Product Packaging MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Product Packaging below.
Solutions of Product Packaging questions in English are available as part of our Marketing Management for B Com & Product Packaging solutions in Hindi for Marketing Management course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Product Packaging | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Marketing Management for B Com Exam | Download free PDF with solutions
Product Packaging - Question 1
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Packaging serves as a powerful tool for product promotion because:

Detailed Solution for Product Packaging - Question 1
Packaging plays a significant role in advertising and promotion. It serves as a silent salesman, attracting consumers and communicating important information about the product. Packaging design, graphics, and other elements are utilized to create an appealing and attractive product presentation, ultimately contributing to advertising efforts.
Product Packaging - Question 2
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Which packaging strategy emphasizes a common appearance for packages within a product line?

Detailed Solution for Product Packaging - Question 2
The family packaging strategy involves maintaining a common appearance for packages across a product line. This helps consumers easily identify products from the same brand or company. It promotes brand consistency and recognition, making it easier for consumers to associate products with a particular brand.
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Product Packaging - Question 3
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What is the primary purpose of the ecological packing policy?

Detailed Solution for Product Packaging - Question 3
The ecological packing policy is focused on minimizing pollution and environmental impact caused by packaging. This strategy aims to use materials that are biodegradable, reusable, or recyclable to reduce waste and contribute to a healthier environment.
Product Packaging - Question 4
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Which packaging type is designed to protect the product from damage, moisture, and contamination?
Detailed Solution for Product Packaging - Question 4
Primary packaging is designed to directly protect the product from damage, moisture, and contamination. It is the first layer of packaging that comes into direct contact with the product and ensures its integrity and freshness.
Product Packaging - Question 5
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A package that can be reused after consuming the contents is an example of which packaging strategy?
Detailed Solution for Product Packaging - Question 5
The reuse packaging strategy involves creating packages that can be repurposed or reused after consuming the contents. This approach adds value to the product and encourages repeat purchases while promoting environmental sustainability.
Product Packaging - Question 6
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Which packaging objective aims to ensure that products are distinguishable and easily identified on store shelves?
Detailed Solution for Product Packaging - Question 6
Product identification is the packaging objective that focuses on making products easily distinguishable and identifiable on store shelves. Packaging design, colors, and graphics play a key role in helping consumers recognize and choose products from different brands.
Product Packaging - Question 7
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Which packaging strategy involves packaging closely related but heterogeneous products in a single package?
Detailed Solution for Product Packaging - Question 7
The multiple packaging strategy involves packaging closely related but different products together in a single package. This strategy aims to encourage consumers to purchase a set of products that complement each other, leading to increased sales and convenience.
Product Packaging - Question 8
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Which packaging objective aims to minimize costs related to storage, transportation, and handling?
Detailed Solution for Product Packaging - Question 8
Product profit generation involves using packaging strategies to minimize costs related to storage, transportation, and handling. Effective packaging design can lead to cost savings and improved efficiency throughout the supply chain, ultimately contributing to increased profits.
Product Packaging - Question 9
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What is the purpose of secondary packaging?
Detailed Solution for Product Packaging - Question 9
Secondary packaging serves the purpose of providing convenience to both consumers and sellers. It includes packaging options that allow for easy handling, transportation, and stocking of multiple units of the product, making it more convenient for both retailers and customers.
Product Packaging - Question 10
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Why is it important for packaging to be informative?
Detailed Solution for Product Packaging - Question 10
Packaging should be informative to provide essential product information to consumers, retailers, and distributors. Labels and packaging materials carry details about the product's contents, usage instructions, pricing, and other relevant information that assists in making informed purchasing decisions.
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Important Questions for Product Packaging

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Product Packaging MCQs with Answers

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