Which of the following is NOT a function of branding?

Creating preference for the branded product.

Controlling the price of commodities.

Impressing about product performance.

What is the primary purpose of branding in the context of products?

To create confusion among consumers.

To differentiate one product from another.

To reduce the quality of the product.

To eliminate competition from the market.

What is the key role of branding in terms of product differentiation?

Branding makes products cheaper than their competitors.

Branding creates confusion among consumers.

Branding makes products indistinguishable from each other.

Branding helps distinguish products from competitors.

What factors contribute to making a good brand name?

Being difficult to pronounce and remember.

Reflecting product dimensions and benefits.

Having a general and easily copied name.

What is the significance of a "trade mark" in branding?

It is a symbol used for internal communication.

It is a legalized or registered brand used to avoid imitation.

It is a visual element that doesn't affect branding.

It is a brand used for short-term promotions.

How does branding benefit manufacturers in terms of control over product distribution?

Branding reduces the bargaining power of manufacturers.

Branded products are slower-moving in the market.

Branding enables manufacturers to control retail prices.

Branded products require more advertising expenses.

What does brand success entail?

Selling products at the lowest possible price.

Retaining a significant market share despite market changes.

Eliminating competition entirely from the market.

Focusing on advertising without considering quality.

How did the entry of Nirma into the detergent market lead to market redefinition?

It created confusion among consumers.

It shifted consumers from low price segment to high price segment.

It shifted consumers from high price segment to low price segment.

It had no impact on the market.

Why did consumers shift from HMT Watches to Titan Watches?

Titan Watches were more expensive.

HMT Watches offered better quality.

Titan Watches represented a higher quality of life.

Consumers were not interested in watches.

What is the primary advantage of using branded products for consumers?

Branded products are always cheaper than unbranded products.

Branded products reflect a lower quality of life.

Branded products offer regular and stabilized prices.

Branded products lack differentiation.

Branding (Part - 1) Free MCQ Practice Test with Solutions

	Marketing Management 54 videos\|51 docs\|22 tests

	Marketing Management 54 videos\|51 docs\|22 tests

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