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B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Consumer Behaviour - B Com MCQ

Test: Consumer Behaviour - B Com MCQ


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10 Questions MCQ Test Principles of Marketing - Test: Consumer Behaviour

Test: Consumer Behaviour for B Com 2024 is part of Principles of Marketing preparation. The Test: Consumer Behaviour questions and answers have been prepared according to the B Com exam syllabus.The Test: Consumer Behaviour MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Consumer Behaviour below.
Solutions of Test: Consumer Behaviour questions in English are available as part of our Principles of Marketing for B Com & Test: Consumer Behaviour solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Consumer Behaviour | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Consumer Behaviour - Question 1
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Which source of information is NOT mentioned as a type of information search for consumers?

Detailed Solution for Test: Consumer Behaviour - Question 1
The text mentions personal, commercial, and public sources of information as types of information search. Government sources are not explicitly mentioned.
Test: Consumer Behaviour - Question 2
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Which factor influences consumer buying decisions based on the benefits, attributes, price, and reputation of brands?

Detailed Solution for Test: Consumer Behaviour - Question 2
The evaluation of alternatives involves comparing brands based on various criteria such as benefits, attributes, price, and reputation to select the best one.
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Test: Consumer Behaviour - Question 3
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What is the first stage in the consumer buying process?

Detailed Solution for Test: Consumer Behaviour - Question 3
The first stage in the consumer buying process is problem identification, where the consumer recognizes an unmet need or a problem that drives their buying behavior.
Test: Consumer Behaviour - Question 4
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Which psychological factor affects consumer behavior by creating an image of a product in their mind?
Detailed Solution for Test: Consumer Behaviour - Question 4
Perception is the psychological factor that influences consumer behavior by creating an image of a product or service in their mind based on their interpretation of information.
Test: Consumer Behaviour - Question 5
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Which personal factor is NOT mentioned as influencing consumer behavior?
Detailed Solution for Test: Consumer Behaviour - Question 5
While social status is a factor that influences consumer behavior, it is not mentioned as a personal factor in the text.
Test: Consumer Behaviour - Question 6
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Which social factor involves people that individuals compare themselves with and are influenced by in their buying decisions?
Detailed Solution for Test: Consumer Behaviour - Question 6
Reference groups consist of people that individuals compare themselves with and are influenced by in their buying decisions.
Test: Consumer Behaviour - Question 7
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Which type of group has a more formal and indirect relationship with the consumer?
Detailed Solution for Test: Consumer Behaviour - Question 7
Secondary groups have a more formal and indirect relationship with the consumer, such as religious associations or political parties.
Test: Consumer Behaviour - Question 8
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Which social factor involves an individual's position and esteem in the society?
Detailed Solution for Test: Consumer Behaviour - Question 8
Social status refers to an individual's position and esteem in the society, which influences their buying decisions.
Test: Consumer Behaviour - Question 9
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Which factor influences consumer buying behavior based on their needs, wants, and desires?
Detailed Solution for Test: Consumer Behaviour - Question 9
Personal factors such as occupation, age, economic condition, and lifestyle influence consumer buying behavior based on their needs, wants, and desires.
Test: Consumer Behaviour - Question 10
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Which stage of the buying process involves monitoring post-purchase satisfaction, action, use, and disposal?
Detailed Solution for Test: Consumer Behaviour - Question 10
Post-purchase decisions involve monitoring post-purchase satisfaction, action, use, and disposal of the product.
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Important Questions for Consumer Behaviour

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Consumer Behaviour MCQs with Answers

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