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B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Distribution Channels - 1 - B Com MCQ

Test: Distribution Channels - 1 - B Com MCQ


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10 Questions MCQ Test Principles of Marketing - Test: Distribution Channels - 1

Test: Distribution Channels - 1 for B Com 2024 is part of Principles of Marketing preparation. The Test: Distribution Channels - 1 questions and answers have been prepared according to the B Com exam syllabus.The Test: Distribution Channels - 1 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Distribution Channels - 1 below.
Solutions of Test: Distribution Channels - 1 questions in English are available as part of our Principles of Marketing for B Com & Test: Distribution Channels - 1 solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Distribution Channels - 1 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Distribution Channels - 1 - Question 1
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What is the role of distribution channels in marketing?

Detailed Solution for Test: Distribution Channels - 1 - Question 1
Distribution channels play a crucial role in marketing by minimizing the gap between production and consumption, thus creating place, time, and possession utilities for the products.
Test: Distribution Channels - 1 - Question 2
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Which type of retailer carries a narrow product line with a deep assortment within the line?

Detailed Solution for Test: Distribution Channels - 1 - Question 2
A specialty store carries a narrow product line with a deep assortment, focusing on specific product categories.
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Test: Distribution Channels - 1 - Question 3
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Which type of distribution channel involves no intermediaries?

Detailed Solution for Test: Distribution Channels - 1 - Question 3
A direct channel or zero-level channel involves no intermediaries and allows the manufacturer to sell directly to the consumer.
Test: Distribution Channels - 1 - Question 4
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What type of retailing involves selling a broad selection of high-markup, fast-moving, brand-name goods at a discount?
Detailed Solution for Test: Distribution Channels - 1 - Question 4
Catalog Showrooms offer a broad selection of high-markup, fast-moving, brand-name goods at discounted prices through catalog sales.
Test: Distribution Channels - 1 - Question 5
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Which type of wholesaler takes title to the merchandise they handle?
Detailed Solution for Test: Distribution Channels - 1 - Question 5
Merchant wholesalers, including full-service and limited-service wholesalers, take title to the merchandise they handle.
Test: Distribution Channels - 1 - Question 6
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What is the key positioning factor in the retail environment?
Detailed Solution for Test: Distribution Channels - 1 - Question 6
Price is a key positioning factor in the retail environment and must be decided in relation to the target market, competition, and the product assortment.
Test: Distribution Channels - 1 - Question 7
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What type of nonstore retailing involves the use of catalogs and telemarketing?
Detailed Solution for Test: Distribution Channels - 1 - Question 7
Direct marketing involves the use of catalogs, telemarketing, TV direct response marketing, and electronic shopping to reach customers.
Test: Distribution Channels - 1 - Question 8
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Which trend in retailing involves emerging new retail forms to challenge established ones?
Detailed Solution for Test: Distribution Channels - 1 - Question 8
The trend of Polarity of Retailing refers to the emergence of new retail forms that challenge established ones, keeping the industry dynamic.
Test: Distribution Channels - 1 - Question 9
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What does the "Wheel-of-Retailing" hypothesis suggest?
Detailed Solution for Test: Distribution Channels - 1 - Question 9
The "Wheel-of-Retailing" hypothesis suggests that new store types emerge to challenge established ones, leading to constant changes in the retail landscape.
Test: Distribution Channels - 1 - Question 10
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Which retail organization type is characterized by independently owned businesses that take title to the merchandise they handle?
Detailed Solution for Test: Distribution Channels - 1 - Question 10
Corporate chain stores are independently owned businesses that take title to the merchandise they handle and operate under a common brand.
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