In channel management, what is the primary purpose of defining territorial rights?

To limit the number of products a distributor can sell.

To ensure that all territories have equal sales potential.

To balance the size of territories for effective customer service.

To increase the number of intermediaries in the distribution channel.

In which situation might a manufacturer use a conflict avoidance strategy?

When launching a differentiated product online

When offering dealer support through online resources

When directly selling products online without consulting dealers

When collaborating with distributors to build co-branded websites

What is a common cause of internal channel conflict?

Lack of communication with customers

Overlapping roles of channel members

Strategic alignment between company and dealers

Lack of differentiation in product offerings

What is a key factor in managing channel conflict effectively?

Keeping all channel members unaware of company changes

Limiting communication with dealers to avoid disagreements

Encouraging internal competition among dealers

Open and clear communication with channel members

What does a conflict avoidance strategy aim to achieve?

Minimizing conflicts with dealers by ignoring their concerns

Providing aggressive support to dealers to dominate the market

Collaborating with dealers to build cooperative websites

Directly selling products online to reduce dependency on dealers

Distribution Decisions- 1 Free MCQ Practice Test with Solutions

	Marketing Management 54 videos\|51 docs\|22 tests

	Marketing Management 54 videos\|51 docs\|22 tests

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