All Courses
Get the App Signup / Login
Sign in Open App
B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Promotion - 2 - B Com MCQ

Test: Promotion - 2 - B Com MCQ


Test Description

10 Questions MCQ Test Principles of Marketing - Test: Promotion - 2

Test: Promotion - 2 for B Com 2024 is part of Principles of Marketing preparation. The Test: Promotion - 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Promotion - 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Promotion - 2 below.
Solutions of Test: Promotion - 2 questions in English are available as part of our Principles of Marketing for B Com & Test: Promotion - 2 solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Promotion - 2 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Promotion - 2 - Question 1
Save

Advertising is an important tool used by manufacturers for:

Detailed Solution for Test: Promotion - 2 - Question 1
Advertising serves as a means to educate customers about the proper and safe handling of products. It aims to inform consumers about the features, benefits, and usage of products, ensuring they are well-informed about how to utilize the product effectively. This helps in enhancing customer satisfaction and creating a positive brand image.
Test: Promotion - 2 - Question 2
Save

The reach of an advertisement refers to:

Detailed Solution for Test: Promotion - 2 - Question 2
The reach of an advertisement refers to the geographical area or the extent to which the advertisement is able to target and reach potential customers. It measures how far and wide the advertisement spreads its message, aiming to connect with a larger audience.
1 Crore+ students have signed up on EduRev. Have you? Download the App
Test: Promotion - 2 - Question 3
Save

Which of the following is a demerit of advertising as a promotional medium?

Detailed Solution for Test: Promotion - 2 - Question 3
Advertising is considered impersonal as it lacks direct interaction with the audience. Unlike personal selling, where one-on-one communication is possible, advertising communicates messages to a mass audience without the opportunity for immediate feedback or personalized communication.
Test: Promotion - 2 - Question 4
Save
Retention refers to:
Detailed Solution for Test: Promotion - 2 - Question 4
Retention in the context of advertising refers to the ability of consumers to remember and recall the content of an advertisement even after they have encountered it. Radio advertising, for example, tends to have higher retention rates compared to other forms of media.
Test: Promotion - 2 - Question 5
Save
Return on Investment (ROI) in advertising refers to:
Detailed Solution for Test: Promotion - 2 - Question 5
Return on Investment (ROI) in advertising assesses the financial benefits or gains obtained from the advertisement in relation to the money spent on it. It helps determine the effectiveness of the advertising campaign by comparing the returns with the costs incurred.
Test: Promotion - 2 - Question 6
Save
Which stage of the product life cycle is characterized by more rigorous advertising along with personal selling?
Detailed Solution for Test: Promotion - 2 - Question 6
During the growth stage of the product life cycle, the product gains momentum in the market. To capture a larger market share, companies often employ more rigorous advertising efforts and also enhance personal selling strategies to capitalize on the growing demand.
Test: Promotion - 2 - Question 7
Save
Promotional objectives influence the selection of promotional tools. Which tool is suitable when a company wants to inform a large number of buyers?
Detailed Solution for Test: Promotion - 2 - Question 7
When a company aims to inform a large number of buyers about its products or services, advertising is a suitable promotional tool. Advertising has the ability to reach a wide audience, making it effective for creating awareness on a larger scale.
Test: Promotion - 2 - Question 8
Save
Which factor affects the selection of promotion mix based on customer characteristics such as education, location, income, and age?
Detailed Solution for Test: Promotion - 2 - Question 8
The type of market or customer characteristics, including education, location, income, age, etc., influence the selection of promotion mix. Different demographics require tailored promotional strategies to effectively communicate with the target audience.
Test: Promotion - 2 - Question 9
Save
Economy as a factor affecting promotion mix refers to:
Detailed Solution for Test: Promotion - 2 - Question 9
Considering the factor of economy, companies aim to achieve the optimal level of promotion while minimizing costs. This involves selecting the right mix of promotional tools that provide the best results in terms of reaching the target audience without unnecessary expenditure.
Test: Promotion - 2 - Question 10
Save
What is the primary purpose of advertising on the radio?
Detailed Solution for Test: Promotion - 2 - Question 10
Advertising on the radio is primarily aimed at effectively promoting brands and products to a wide and diverse audience. Radio advertising remains a powerful and cost-effective means to enhance brand visibility and communicate messages to potential consumers.
39 videos|48 docs|16 tests
Join Course
Information about Test: Promotion - 2 Page
In this test you can find the Exam questions for Test: Promotion - 2 solved & explained in the simplest way possible. Besides giving Questions and answers for Test: Promotion - 2, EduRev gives you an ample number of Online tests for practice
39 videos|48 docs|16 tests
Join Course
Download as PDF

Important Questions for Promotion - 2

Find all the important questions for Promotion - 2 at EduRev.Get fully prepared for Promotion - 2 with EduRev's comprehensive question bank and test resources. Our platform offers a diverse range of question papers covering various topics within the Promotion - 2 syllabus. Whether you need to review specific subjects or assess your overall readiness, EduRev has you covered. The questions are designed to challenge you and help you gain confidence in tackling the actual exam. Maximize your chances of success by utilizing EduRev's extensive collection of Promotion - 2 resources.

Promotion - 2 MCQs with Answers

Prepare for the Promotion - 2 within the B Com exam with comprehensive MCQs and answers at EduRev. Our platform offers a wide range of practice papers, question papers, and mock tests to familiarize you with the exam pattern and syllabus. Access the best books, study materials, and notes curated by toppers to enhance your preparation. Stay updated with the exam date and receive expert preparation tips and paper analysis. Visit EduRev's official website today and access a wealth of videos and coaching resources to excel in your exam.

Online Tests for Promotion - 2 Principles of Marketing

Practice with a wide array of question papers that follow the exam pattern and syllabus. Our platform offers a user-friendly interface, allowing you to track your progress and identify areas for improvement. Access detailed solutions and explanations for each test to enhance your understanding of concepts. With EduRev's Online Tests, you can build confidence, boost your performance, and ace Promotion - 2 with ease. Join thousands of successful students who have benefited from our trusted online resources.
© EduRev
Education Revolution
Follow Us
Signup to see your scores go up within 7 days!
Access 1000+ FREE Docs, Videos and Tests
Takes less than 10 seconds to signup