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B Com Exam  >  B Com Tests  >  Marketing Management  >  Test: Promotion Tools- 2 - B Com MCQ

Test: Promotion Tools- 2 - B Com MCQ


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10 Questions MCQ Test Marketing Management - Test: Promotion Tools- 2

Test: Promotion Tools- 2 for B Com 2024 is part of Marketing Management preparation. The Test: Promotion Tools- 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Promotion Tools- 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Promotion Tools- 2 below.
Solutions of Test: Promotion Tools- 2 questions in English are available as part of our Marketing Management for B Com & Test: Promotion Tools- 2 solutions in Hindi for Marketing Management course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Promotion Tools- 2 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Marketing Management for B Com Exam | Download free PDF with solutions
Test: Promotion Tools- 2 - Question 1
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What is the primary goal of personal selling?

Detailed Solution for Test: Promotion Tools- 2 - Question 1
Personal selling involves using interpersonal skills to convince customers to make a purchase by highlighting product features and benefits.
Test: Promotion Tools- 2 - Question 2
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Which of the following is an example of a sales promotion technique?

Detailed Solution for Test: Promotion Tools- 2 - Question 2
Offering a discount on a product is a sales promotion technique aimed at attracting customers to make a purchase.
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Test: Promotion Tools- 2 - Question 3
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What does the term "rebate" refer to in sales promotion?

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A rebate involves offering products at a reduced price to clear excess stock.
Test: Promotion Tools- 2 - Question 4
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Which type of marketing relies on an action initiated by the consumer?
Detailed Solution for Test: Promotion Tools- 2 - Question 4
Interactive marketing responds to consumer actions and triggers relevant marketing messages.
Test: Promotion Tools- 2 - Question 5
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What is the primary benefit of interactive marketing?
Detailed Solution for Test: Promotion Tools- 2 - Question 5
Interactive marketing leads to increased sales by providing personalized recommendations that match consumer needs.
Test: Promotion Tools- 2 - Question 6
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Which type of direct marketing involves calling individuals to ask for donations or sales?
Detailed Solution for Test: Promotion Tools- 2 - Question 6
Telemarketing involves reaching out to individuals via phone calls to solicit donations or sales.
Test: Promotion Tools- 2 - Question 7
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What is a key factor in the success of any direct marketing campaign?
Detailed Solution for Test: Promotion Tools- 2 - Question 7
A "call to action" is a key factor in direct marketing success, as it encourages consumers to take specific actions.
Test: Promotion Tools- 2 - Question 8
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Which company is known for its innovative interactive marketing strategies?
Detailed Solution for Test: Promotion Tools- 2 - Question 8
Amazon is known for its interactive marketing that offers personalized recommendations based on consumer behavior.
Test: Promotion Tools- 2 - Question 9
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What is a common example of a sales promotion through direct marketing?
Detailed Solution for Test: Promotion Tools- 2 - Question 9
Sending promotional emails to customers is a common form of sales promotion through direct marketing.
Test: Promotion Tools- 2 - Question 10
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Which type of promotion involves distributing free product samples to consumers?
Detailed Solution for Test: Promotion Tools- 2 - Question 10
Sampling is a sales promotion technique that involves distributing free product samples to consumers to encourage future purchases.
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Promotion Tools- 2 MCQs with Answers

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