EduRev Placement Test: Growth Analyst - Software Testing MCQ

Digital marketing can be done offline as well

Digital marketing cannot be done offline.

Digital marketing requires electronic devices for promoting goods and services.

In general, digital marketing can be understood as online marketing, web marketing, and email marketing.

the total number of impressions your advertisement receives

the total number of users who clicked on your advertisement

the number of times a single user will see your advertisement

the number of visitors who completed the checkout process

Internet Marketing

Direct Marketing

Electronic Marketing

Interactive Marketing

Overall site traffic can be followed, and a general idea of marketing's impact can be determined.

There is no association between the site traffic and marketing

Ads can send traffic to a specific landing page of product for better conversions, which can be tracked

Product sales from the company website can be attributed directly to the marketing campaign

A strategy that tries to appeal and recall its target audience.

A marketing strategy approach.

Yet another name of social media marketing.

A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

If you know about your target audience's intent, you can easily focus on creating valuable content.

You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors.

Both (a) and (b) are true

Both (a) and (b) are false

Conversion Rate

Open Rate

Bounce Rate

All of the above

Benchmarking

Cohort Analysis

Network Referrals

Publisher Referrers

having lots of inbound links

using JavaScript

relevant content matching the ad

enrolling in Ad Central

User Acquisition Campaign

Search Campaign 

Remarketing Campaign

None of the above 

ads > keywords > campaign

campaign > ad group > ads

keywords > campaign > ads

ad group > campaign > ads

Cost / Revenue

Revenue/ Cost

Conversions / Cost

Conversions*Revenue

Improve Quality Score and increase cost-per-click (CPC)

Decrease cost-per-click (CPC) and increase daily budget

Decrease cost-per-click (CPC) and decrease daily budget

Improve Quality Score and decrease cost-per-click (CPC)

Low-cost promotional strategy

Online advertising is promotional as well as informational

Trackable

All of the above

Risk on investment

Return on income

Risk on income

Return on investment

Increase Target Return % and Increase budget allocated

Increase Target return % and decrease budget allocated 

Decrease Target return % and increase budget allocated

Decrease Target return % and decrease budget allocated

universal link

path link

app link

deep link

Placement Optimization and Preview

Bid Optimizer

Ad Preview and Diagnosis

Keyword Planner

You can compare your cost per conversion to your competitors

Your cost per conversion helps you understand your ROI

A lower cost per conversion will improve your ad rank

All of the above

₹2200

₹2000

₹4000

₹3600