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B Com Exam  >  B Com Tests  >  Principles of Marketing  >  Test: Distribution Channels - 2 - B Com MCQ

Test: Distribution Channels - 2 - B Com MCQ


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10 Questions MCQ Test Principles of Marketing - Test: Distribution Channels - 2

Test: Distribution Channels - 2 for B Com 2024 is part of Principles of Marketing preparation. The Test: Distribution Channels - 2 questions and answers have been prepared according to the B Com exam syllabus.The Test: Distribution Channels - 2 MCQs are made for B Com 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Distribution Channels - 2 below.
Solutions of Test: Distribution Channels - 2 questions in English are available as part of our Principles of Marketing for B Com & Test: Distribution Channels - 2 solutions in Hindi for Principles of Marketing course. Download more important topics, notes, lectures and mock test series for B Com Exam by signing up for free. Attempt Test: Distribution Channels - 2 | 10 questions in 10 minutes | Mock test for B Com preparation | Free important questions MCQ to study Principles of Marketing for B Com Exam | Download free PDF with solutions
Test: Distribution Channels - 2 - Question 1
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What is the primary function of marketing intermediaries in the distribution channel?

Detailed Solution for Test: Distribution Channels - 2 - Question 1
The primary function of marketing intermediaries in the distribution channel is to assist in moving goods from producers to consumers. They play a crucial role in bridging the gap between manufacturers and consumers by performing various distribution functions such as transportation, storage, selling, advertising, and providing customer service.
Test: Distribution Channels - 2 - Question 2
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Which utility involves making products available when they are needed by consumers?

Detailed Solution for Test: Distribution Channels - 2 - Question 2
Time utility involves making products available when they are needed by consumers. This utility ensures that products are accessible to consumers at the right time, which enhances their value.
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Test: Distribution Channels - 2 - Question 3
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What is the term for selling goods and services to consumers over the Internet?

Detailed Solution for Test: Distribution Channels - 2 - Question 3
Selling goods and services to consumers over the Internet is known as E-Tailing. It has become a popular method of retailing, allowing consumers to shop online and make purchases conveniently.
Test: Distribution Channels - 2 - Question 4
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Which distribution strategy puts products into as many retail outlets as possible?
Detailed Solution for Test: Distribution Channels - 2 - Question 4
Intensive distribution is a distribution strategy that aims to put products into as many retail outlets as possible. This strategy is often used for consumer goods that need widespread availability to reach a broad customer base.
Test: Distribution Channels - 2 - Question 5
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What is the primary benefit of using rail transportation for shipping goods?
Detailed Solution for Test: Distribution Channels - 2 - Question 5
The primary benefit of using rail transportation for shipping goods is the ability to transport bulky items efficiently. Railroads are well-suited for moving large and heavy cargo, making them a cost-effective choice for such products.
Test: Distribution Channels - 2 - Question 6
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What type of warehouse stores products for a relatively long time?
Detailed Solution for Test: Distribution Channels - 2 - Question 6
A storage warehouse is the type of warehouse that stores products for a relatively long time. It is designed for long-term storage of goods and is an essential part of the supply chain for managing inventory.
Test: Distribution Channels - 2 - Question 7
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What term is used to describe the management of the movement of raw materials, parts, and finished goods through all organizations in the supply chain?
Detailed Solution for Test: Distribution Channels - 2 - Question 7
The term used to describe the management of the movement of raw materials, parts, and finished goods through all organizations in the supply chain is "Supply Chain Management." It involves coordinating activities to ensure efficient and effective distribution of goods.
Test: Distribution Channels - 2 - Question 8
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Which type of competition involves retailers offering a wide variety of items in the same product category?
Detailed Solution for Test: Distribution Channels - 2 - Question 8
Selection competition involves retailers offering a wide variety of items in the same product category. It aims to attract customers by providing an extensive range of choices within a specific product category.
Test: Distribution Channels - 2 - Question 9
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What is the term for selling products directly to consumers in their homes or workplaces?
Detailed Solution for Test: Distribution Channels - 2 - Question 9
Selling products directly to consumers in their homes or workplaces is known as Direct Selling. This sales approach often involves personalized interactions and demonstrations.
Test: Distribution Channels - 2 - Question 10
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What distribution system involves all organizations in the channel being owned by one firm?
Detailed Solution for Test: Distribution Channels - 2 - Question 10
A corporate distribution system is one in which all organizations in the distribution channel are owned by one firm. In this system, the firm has direct control over all aspects of distribution.
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