Test: Mass Media and Society - UGC NET MCQ

89 Media is commonly known as the "Fourth estate." The term "Fourth estate" traditionally refers to the press or news media, emphasizing its role as an influential and independent societal institution that serves as a watchdog over the government and other powerful entities.

The statement "Media is the mechanism of change of society" is attributed to Denis McQuail. McQuail, a prominent communication scholar, highlighted the significant role that media plays in shaping and influencing societal changes through its various forms of communication and dissemination of information.

The objectives of mass media, as indicated in the text, encompass providing information (objective I), conveying cultural and educational programs (objective II), entertaining people (objective III), and establishing social contact and linkage (objective IV). These objectives collectively reflect the diverse roles and functions that mass media serves in society.

Facebook, the popular social media platform, was launched in the year 2004. Mark Zuckerberg founded Facebook with his college roommates at Harvard University, and since its inception, the platform has grown to become one of the most widely used social networking services worldwide.