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Entrepreneurship Exam  >  Entrepreneurship Tests  >  Summaries: Must Read Books for Entrepreneurs  >  Test: Start with Why - Entrepreneurship MCQ

Test: Start with Why - Entrepreneurship MCQ


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10 Questions MCQ Test Summaries: Must Read Books for Entrepreneurs - Test: Start with Why

Test: Start with Why for Entrepreneurship 2024 is part of Summaries: Must Read Books for Entrepreneurs preparation. The Test: Start with Why questions and answers have been prepared according to the Entrepreneurship exam syllabus.The Test: Start with Why MCQs are made for Entrepreneurship 2024 Exam. Find important definitions, questions, notes, meanings, examples, exercises, MCQs and online tests for Test: Start with Why below.
Solutions of Test: Start with Why questions in English are available as part of our Summaries: Must Read Books for Entrepreneurs for Entrepreneurship & Test: Start with Why solutions in Hindi for Summaries: Must Read Books for Entrepreneurs course. Download more important topics, notes, lectures and mock test series for Entrepreneurship Exam by signing up for free. Attempt Test: Start with Why | 10 questions in 10 minutes | Mock test for Entrepreneurship preparation | Free important questions MCQ to study Summaries: Must Read Books for Entrepreneurs for Entrepreneurship Exam | Download free PDF with solutions
Test: Start with Why - Question 1
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In American car factories, how are final fixes on doors applied?

Detailed Solution for Test: Start with Why - Question 1
In American car factories, workers on the assembly line apply final fixes on doors using a rubber mallet. This is in contrast to Japanese car factories where the doors are engineered to fit perfectly from the start. This example highlights the different approaches to achieving quality and long-term results.
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According to Sinek, what are the two ways to attract customers?

Detailed Solution for Test: Start with Why - Question 2
According to Sinek, there are two ways to attract customers: inspiring the carrots or manipulating the sticks. Inspiring the carrots refers to attracting customers through positive and inspiring means, such as conveying a strong purpose or belief. Manipulating the sticks, on the other hand, involves using tactics like fear, aspirations, peer pressure, and novelty to drive customer behavior. It is important to understand the difference between these approaches and their long-term impact on profitability.
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Test: Start with Why - Question 3
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What are the three parts of The Golden Circle?

Detailed Solution for Test: Start with Why - Question 3
The Golden Circle, as discovered by Simon Sinek, consists of three parts: Why, How, and What. The Why represents the purpose or belief behind what a company or individual does. The How explains the unique approach or value proposition that sets them apart. The What refers to the tangible products or services offered by the company. Understanding and communicating the Why is crucial for inspiring others and building strong connections.
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What happens when a company loses sight of its original Why?
Detailed Solution for Test: Start with Why - Question 4
When a company loses sight of its original Why, it often faces challenges in differentiating itself or effectively communicating its value to the outside world. The Why represents the purpose or belief that drives the company, and when it is no longer clear, the company may struggle to stand out from competitors or attract customers who resonate with their values. It is important for companies to stay true to their Why and continuously reinforce it in their actions and messaging.
Test: Start with Why - Question 5
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What does Sinek propose as a way to filter decisions?
Detailed Solution for Test: Start with Why - Question 5
Sinek proposes The Celery Test as a way to filter decisions. The Celery Test involves filtering everything through your Why, or your purpose or belief. By doing this, you can determine what aligns with your values and goals and make decisions that are true to your cause. This helps save time, money, and ensures that your decisions are in line with your overall vision.
Test: Start with Why - Question 6
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According to Sinek, why do people want to be around others who share the same Why?
Detailed Solution for Test: Start with Why - Question 6
People have an innate desire to be around others who share the same Why, purpose, or belief. When individuals or organizations have a clear Why and communicate it effectively, they attract others who resonate with their values and beliefs. This sense of belonging creates a feeling of being part of something bigger, which is a powerful motivator for individuals and drives loyalty and trust among them.
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What is the role of symbols in communication?
Detailed Solution for Test: Start with Why - Question 7
Symbols play a crucial role in communication by helping to turn the intangible into tangible. When we struggle to put emotions into words, we rely on metaphors, imagery, and analogies to convey how we feel. Symbols, such as logos or visual representations, give meaning and represent the values and beliefs of individuals or organizations. Marketing products and services are a way for organizations to communicate their Why and connect with the outside world.
Test: Start with Why - Question 8
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Why is it important for companies to compete against themselves?
Detailed Solution for Test: Start with Why - Question 8
Companies should strive to compete against themselves, rather than solely focusing on outdoing their competitors. By continuously improving and growing, companies can stay true to their cause or belief and make progress towards their goals. This mindset also attracts support and assistance from others, as people are more willing to help those who are focused on self-improvement and making a positive impact.
Test: Start with Why - Question 9
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Where does the Why come from, according to Sinek?
Detailed Solution for Test: Start with Why - Question 9
According to Sinek, the Why does not come from market research, customer interviews, or looking ahead at what you want to achieve. It comes from a process of discovery and introspection, looking within yourself to find your purpose or belief. The Why is already within you, and the challenge is to uncover it and stay true to it. It is not something that can be invented or innovated, but rather something that needs to be discovered and embraced.
Test: Start with Why - Question 10
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What happens when a company loses its initial Why?
Detailed Solution for Test: Start with Why - Question 10
When a company loses its initial Why, it can get into serious trouble. Sinek cites the examples of Volkswagen and Walmart, where both companies faced challenges and negative consequences when they deviated from their original Why. Losing sight of the Why can lead to a loss of direction, customer loyalty, and a negative impact on the overall reputation and success of the company. It is important for companies to stay true to their Why and make it a guiding force in their decisions and actions.
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