Lighthouse of democracy is
Media is the lighthouse of democracy. Media plays a very important role in shaping a heathy democracy. Media is supplying the political information that voters base their decisions on. So in a way we can say media provides the a path to the voters/citizens similar to a lighthouse.
Objective of media are as follows
Separate news from opinion
First and foremost mass media’s principal objective is to inform the masses.
___ is a report which discusses all point of view of a particular story.
Which of the following is example of print media
__ is all about building brands.
______ means stamping a product with a particular name or sign.
A person who collects and writes new stories for print or electronic media
Branding actually came from
Branding actually came from cattle
grazing. Cattle of different owners
grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner’s sign by using a heated iron. This was called ‘branding’.
A popular model may charge ___ lakh or more per advertisement.
______ refer to advertisements made by the State or private agencies that have a larger message for society
_____ is the principal source of political information and public debate
This refers to a thing or service that has been made for being sold in the market.
Various social agencies, social services institutions take the responsibility of
This refers to the person for whom the goods or products have been made and who pays money to buy and use them.
This refers to a special identification or name that is associated with a product. Such identification is created through the process of advertising.
The promotion of the saleable goods , services and ideas by the a reputed sponsor is termed as
This refers to the power to change what someone believes or does.
This word refers to people's lives being identified by the products they own, the clothes they wear, the places they eat in, etc.
Advertisement draw our attention towards
On which basis are the cost of advertisement set?
The cost to advertise on a news paper varies from Rs. 500 to Rs. 8000 per 10 secs depending on the popularity of the channel.