Business Basics SyllabusCourse Title: Business Basics
Course Description: This course provides an introduction to the fundamental concepts and principles of business. It covers various aspects of the business environment, including business ethics, economics, marketing, finance, and management. Students will gain a comprehensive understanding of the core components of business and how they interact within an organization.
Course Objectives:1. Understand the key components of the business environment.
2. Identify the ethical considerations in business operations.
3. Analyze the economic factors that impact business decision-making.
4. Explain the basics of marketing and its role in business success.
5. Explore the principles of finance and understand their significance in business.
6. Develop an understanding of the fundamentals of management and its application in organizations.
Course Outline:1. Business Environment - Definition and importance of business environment
- Internal and external factors influencing the business environment
- Social, political, legal, and technological factors affecting business operations
2. Business Ethics - Definition and significance of business ethics
- Ethical issues in business decision-making
- Corporate social responsibility and sustainable business practices
3. Economics - Introduction to basic economic concepts
- Supply and demand analysis
- Market structures and competition
- Macroeconomic indicators and their impact on business
4. Marketing - Introduction to marketing and its role in business
- Market segmentation, targeting, and positioning
- Product, price, place, and promotion strategies
- Consumer behavior and marketing research
5. Finance - Financial management and its importance in business
- Financial statements and analysis
- Time value of money and investment decision-making
- Sources of financing and capital structure
6. Management - Introduction to management and its functions
- Planning, organizing, leading, and controlling
- Types of organizational structures
- Human resource management and employee motivation
Assessment Methods:- Quizzes and exams to assess understanding of key concepts
- Case studies and group projects to apply knowledge to real-world business scenarios
- Class discussions and participation to encourage critical thinking and analysis
Recommended Resources:- Textbooks:
- "Introduction to Business" by William M. Pride and Robert J. Hughes
- "Business Essentials" by Ronald J. Ebert and Ricky W. Griffin
- Online learning platforms:
- EduRev: Access to additional study materials and practice questions
- Coursera: Business-related courses and specialization programs
Grading Criteria:- Quizzes and exams: 40%
- Case studies and projects: 30%
- Class participation: 20%
- Attendance: 10%
Note: This syllabus is subject to change at the discretion of the instructor. Any modifications will be communicated to the students in advance.
This course is helpful for the following exams: Business Basics