SSS 3 Marketing Syllabus1.
SSS 3 Marketing- Introduction to marketing concepts
- Understanding the marketing mix (product, price, place, promotion)
- Market research and analysis
- Consumer behavior and decision-making process
- Developing marketing strategies and plans
- Marketing ethics and social responsibility
2.
SSS 3 Introduction to International Marketing- Differences between domestic and international marketing
- Factors influencing international marketing
- Global market entry strategies
- Cultural considerations in international marketing
- International marketing research and analysis
- International pricing and distribution strategies
3.
SSS 3 Organizing International Marketing- Organizational structures for international marketing
- International market segmentation and targeting
- Product adaptation and standardization
- International branding and positioning
- International marketing channels and intermediaries
- Legal and ethical considerations in international marketing
4.
SSS 3 Application of Information and Communication Technology (ICT) in International Marketing- Role of technology in international marketing
- Digital marketing strategies for global markets
- E-commerce and online marketplaces
- Social media marketing in an international context
- Data analytics and customer relationship management
- Emerging trends in ICT and their impact on international marketing
5.
SSS 3 Planning for a Personal Marketing Outlet- Identifying personal skills and interests in marketing
- Developing a personal marketing plan
- Setting marketing objectives and targets
- Creating a marketing budget
- Implementing and evaluating personal marketing strategies
- Personal branding and networking in the marketing field
6.
SSS 3 Purchase, Supplies, and Merchandising of Goods and Services- Understanding the procurement process
- Supplier selection and evaluation
- Negotiation and contract management
- Inventory management and control
- Visual merchandising and store layout
- Retail pricing and promotional strategies
Note: This syllabus is designed to provide a comprehensive understanding of marketing principles and practices in both domestic and international contexts. It covers various aspects of marketing, including market research, strategic planning, digital marketing, personal marketing, and supply chain management. The syllabus aims to equip students with the knowledge and skills necessary to excel in the field of marketing and contribute to the success of organizations in a global marketplace.
This course is helpful for the following exams: SSS 3