What is the primary purpose of an advertisement according to the provided content?

The primary purpose of an advertisement is to sum up everything that is smart, innovative, and distinguished about a brand, thus enticing potential consumers or influencing public opinion.

Fill in the blank: To be memorable, advertisements should avoid using the phrases ___ and ___ as they are considered clichés.

New and improved; guaranteed

True or False: Using a controversial tagline in an advertisement is always recommended as it guarantees success.

False. While a controversial tagline can grab attention, it must balance between being entertaining and maintaining good taste to not overshadow the product.

What persuasive technique involves repeating key elements in advertisements to enhance memory retention?

Repetition

Riddle: I can make you laugh and feel good, while trying to sell you something that’s understood. What am I?

An advertisement

Short Answer: Why is it important to know your target consumer when developing an advertisement?

It's important to know your target consumer in order to appeal to their interests, preferences, and demographics, ensuring the ad resonates with them and effectively promotes the product.

Fill in the blank: Advertisements should appeal to ___ as much as possible and avoid offending them.

The audience

What role does urgency play in advertisements according to the content?

Urgency convinces consumers that time is of the essence, often through limited-time offers or fire sales, which encourages quicker purchasing decisions.

What are the key characteristics that should be kept in mind while creating a slogan?

A slogan should be different, easy to read, convey the message effectively, be memorable, short for impact, and contain relevant content.

The 'Power of Three' in advertising refers to the use of ___ to enhance message retention.

Three related elements or ideas, as the human brain tends to organize information into groups of three.