What are the two main types of advertisements and their primary purposes?

Commercial ads sell things. Social ads give helpful messages.

Fill in the blank: The first newspaper advertisements in India appeared in ___ in 1780.

Bengal Gazette

Explain the role of emotional connect in advertising.

Emotional connect enhances advertising effectiveness.

• Builds audience trust and loyalty.

• Evokes feelings that resonate deeply.

• Encourages action through emotional engagement.

True or False: Ethical advertising includes using fake claims to attract customers.

False: Ethical advertising avoids fake claims and emphasizes honesty.

Fill in the blank: Advertising methods such as street plays and folk songs are examples of ___ forms of advertising.

Traditional

What historical methods were used for advertising before the advent of print media?

Historical methods included beating drums, street plays, folk songs, murals, and signboards to announce messages.

True or False: Social media is considered a modern form of advertising.

True.

Describe the role of visuals in an advertisement.

Visuals enhance advertisement effectiveness.

• Capture viewer's attention quickly.

• Simplify complex messages effectively.

• Create memorable brand impressions.

Fill in the blank: Small businesses contribute to local economies by providing ___ and ___ services.

Unique products and personalized