Influencer marketing has evolved from a trendy tactic to a ___ in modern marketing strategies.

Staple

True or False: Short-form video content is becoming less popular among video marketers.

False. Short-form video content is dominating, with around 90% of marketers adopting this format.

What role do social media platforms play in customer service?

Social media enhances customer service.

• Quick feedback from customers.

• Convenient issue resolution process.

• Engagement through real-time interactions.

Fill in the blank: The rise of ___ emphasizes the importance of ethical practices and social awareness in marketing campaigns.

Social responsibility

What is the significance of mobile optimization in marketing strategies today?

Mobile optimization enhances marketing effectiveness.

• Essential for engaging Gen Z.

• Supports seamless user experiences.

• Improves conversion rates significantly.

True or False: Inbound marketing relies on intrusive advertisements to attract customers.

False. Inbound marketing focuses on attracting customers through valuable content rather than intrusive ads.

Define experiential marketing and explain its importance in modern marketing.

Experiential marketing creates immersive consumer experiences.

• Engages consumers directly with brands.

• Enhances emotional connections and loyalty.

• Utilizes AR/VR for memorable experiences.

Fill in the blank: The integration of ___ in digital marketing is becoming increasingly prevalent, enhancing overall marketing efforts.

AI

What does the term 'quick commerce' refer to in the context of emerging marketing trends?

Quick commerce refers to the growing demand for fast delivery services among consumers, influencing marketing strategies.

True or False: User-generated content is less effective than traditional advertising methods in building brand trust.

False. User-generated content boosts authenticity and trust, enhancing brand credibility.