The main objectives of promotion in marketing are to remind, inform, and influence customer behavior regarding a product or service. |
Card: 2 / 20 |
Fill in the blank: The Promotion Mix includes five main elements: Advertising, Personal Selling, Sales Promotion, Publicity, and ___. |
Card: 3 / 20 |
True or False: Publicity is a paid form of mass communication that aims to generate a favorable response. |
Card: 5 / 20 |
Personal selling is key in promotions.
|
Card: 8 / 20 |
Fill in the blank: Sales promotions often include techniques such as demonstrations, trade shows, and ___. |
Card: 9 / 20 |
![]() Unlock all Flashcards with EduRev Infinity Plan Starting from @ ₹99 only
|
Rebates provide customers with a refund on the purchase price when a specified quantity is bought, often facilitated by the manufacturer. |
Card: 12 / 20 |
True or False: Discounts are only applicable to cash payments at the point of purchase. |
Card: 13 / 20 |
False. Discounts can include trading discounts at the point of purchase and cash discounts for immediate payments. |
Card: 14 / 20 |
Contests boost customer engagement significantly.
|
Card: 16 / 20 |
Fill in the blank: Effective promotion decisions are crucial for identifying ___ and products. |
Card: 17 / 20 |
Public relations aim to enhance a positive image of the company, generate publicity, and foster goodwill, which can ultimately boost sales. |
Card: 20 / 20 |