What are the main objectives of promotion in marketing?

The main objectives of promotion in marketing are to remind, inform, and influence customer behavior regarding a product or service.

Fill in the blank: The Promotion Mix includes five main elements: Advertising, Personal Selling, Sales Promotion, Publicity, and ___.

Public Relations

True or False: Publicity is a paid form of mass communication that aims to generate a favorable response.

False. Publicity is an unpaid form of mass communication.

What is the role of personal selling in the promotion mix?

Personal selling is key in promotions.

• Facilitates direct buyer-seller interaction.

• Educates customers about products.

• Builds long-term customer relationships.

Fill in the blank: Sales promotions often include techniques such as demonstrations, trade shows, and ___.

Seasonal discounts

Describe the function of rebates in sales promotion.

Rebates provide customers with a refund on the purchase price when a specified quantity is bought, often facilitated by the manufacturer.

True or False: Discounts are only applicable to cash payments at the point of purchase.

False. Discounts can include trading discounts at the point of purchase and cash discounts for immediate payments.

What is the significance of contests in promotional strategies?

Contests boost customer engagement significantly.

• Encourages participation and loyalty.

• Increases brand awareness and reach.

• Rewards create excitement and interest.

Fill in the blank: Effective promotion decisions are crucial for identifying ___ and products.

Brands

Explain the purpose of public relations in the context of promotion.

Public relations aim to enhance a positive image of the company, generate publicity, and foster goodwill, which can ultimately boost sales.