Demographic Characteristics of the Workforce | Beauty and Wellness - Class 6 PDF Download

 Page 1


50%
40%
15%
63%
15%
50%
19%
11%
30%
0%
33%
18%
4%
8%
27%
7%
1%
2%
5%
2%
0% 20% 40% 60% 80% 100%
Salon and Beauty
Beauty Products
Counter Sales
Fitness and Slimming
Rejuvenation
Upto Secondary Higher Secondary Vocational Education
Graduation Post Graduation
? Workforce distribution by education
indicates towards opportunity for
increased penetration of vocational
education in the sector.
? Segments such as salons, beauty and
fitness and slimming are demonstrating
increased acceptance of candidates with
vocational education than others.
? Over 50 percent of the workforce among salons, slimming and rejuvenation sub-
segments are women. However, men are increasingly gaining interest, especially in
hair styling. Segments such as physical fitness and counter sales continue to be
dominated by men.
? Transitional changes are being observed in the economic profile with candidates from
mid-income households taking to the sector in urban areas. In rural areas, the
workforce continues to be constituted by people from lower socio-economic
background, especially in regions where caste prejudices towards the profession are
dominant.
? Employees are usually sourced locally. Workers from Kerala are preferred for
rejuvenation services of the Ayurvedic therapy while those from the Northeastern
states are preferred for generic services.
? There is an emerging trend of migrants from the Northeastern states, West Bengal and
Nepal entering the sector.
Page 2


50%
40%
15%
63%
15%
50%
19%
11%
30%
0%
33%
18%
4%
8%
27%
7%
1%
2%
5%
2%
0% 20% 40% 60% 80% 100%
Salon and Beauty
Beauty Products
Counter Sales
Fitness and Slimming
Rejuvenation
Upto Secondary Higher Secondary Vocational Education
Graduation Post Graduation
? Workforce distribution by education
indicates towards opportunity for
increased penetration of vocational
education in the sector.
? Segments such as salons, beauty and
fitness and slimming are demonstrating
increased acceptance of candidates with
vocational education than others.
? Over 50 percent of the workforce among salons, slimming and rejuvenation sub-
segments are women. However, men are increasingly gaining interest, especially in
hair styling. Segments such as physical fitness and counter sales continue to be
dominated by men.
? Transitional changes are being observed in the economic profile with candidates from
mid-income households taking to the sector in urban areas. In rural areas, the
workforce continues to be constituted by people from lower socio-economic
background, especially in regions where caste prejudices towards the profession are
dominant.
? Employees are usually sourced locally. Workers from Kerala are preferred for
rejuvenation services of the Ayurvedic therapy while those from the Northeastern
states are preferred for generic services.
? There is an emerging trend of migrants from the Northeastern states, West Bengal and
Nepal entering the sector.
Social stigma and low dignity associated with hair care activities have significantly 
dampened hair styling-related activities — caste rigidity associated with the profession 
is a case in point. Hence, convincing students to pursue hair dressing as a profession is 
challenging.
Lack of social security benefits, such as job security, continuity of job, paid 
leave, medical leave, insurance and benefits, coupled with long working 
hours and lack of additional benefits, lead to high attrition rate among 
beauty and wellness professionals as they switch jobs for minimal salary 
increments.
Migration in labour is noticed in various segments, predominantly from 
the Northeastern states, West Bengal, Nepal and Bhutan to major Indian 
cities and towns for work. However, people in other regions of the 
country are still reluctant to join the sector.
Though women have high entrepreneurial aspirations, they usually do not 
have the authority to make investment-related decisions. However, in non-
metropolitan cities, it is difficult to convince women to pursue a career in 
hair styling.
Lack of clearly defined career progression in small and unorganized subsectors leads to 
high attrition rates of over 40 percent.
Attrition is observed at the highest level among married women with a child — indicating 
the need for women-friendly systems and policies that need to be adopted in the industry.