CUET Exam Syllabus for Business Studies - Commerce PDF Download

 Page 1


 
BUSINESS STUDIES – 305 
 
 
 
Principles and Functions of Management 
  
Unit I: Nature and Significance of Management  
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organizing, staffing, directing, and controlling. 
• Coordination – nature, and importance. 
 
Unit II: Principles of Management  
• Principles of Management – meaning, nature and significance. 
• F a y o l’s principles of management. 
• Ta ylor’ s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment  
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. 
• Economic Environment in India; Impact of Government policy changes on business and industry, with special 
reference to the adoption of the policies of liberalization privatization, and globalization. 
 Unit IV: Planning  
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organizing. 
• Structure of organization – functional, and divisional. 
• Formal and informal organization. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralization. 
 
Unit VI: Staffing 
• Meaning, need, and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in the staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
•  
• Training and Development – meaning, need, methods – on the job and off the job methods of 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
Page 2


 
BUSINESS STUDIES – 305 
 
 
 
Principles and Functions of Management 
  
Unit I: Nature and Significance of Management  
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organizing, staffing, directing, and controlling. 
• Coordination – nature, and importance. 
 
Unit II: Principles of Management  
• Principles of Management – meaning, nature and significance. 
• F a y o l’s principles of management. 
• Ta ylor’ s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment  
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. 
• Economic Environment in India; Impact of Government policy changes on business and industry, with special 
reference to the adoption of the policies of liberalization privatization, and globalization. 
 Unit IV: Planning  
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organizing. 
• Structure of organization – functional, and divisional. 
• Formal and informal organization. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralization. 
 
Unit VI: Staffing 
• Meaning, need, and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in the staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
•  
• Training and Development – meaning, need, methods – on the job and off the job methods of 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
BUSINESS STUDIES - 305 
 
 
training. 
Unit VII: Directing  
• Meaning, importance, and principles. 
• Elements of Direction: 
– Supervision – meaning and importance 
– Motivation – meaning and importance, M a s l ow ’ s hierarchy of needs; Financial 
and non-financial incentives. 
– Leadership – meaning, importance; qualities of a good leader. 
– Communication – meaning and importance, formal and informal communication; barriers 
to effective communication. 
Unit VIII: Controlling  
• Meaning and importance. 
• Relationship between planning and controlling. 
• Steps in the process of control. 
• Techniques of controlling. 
 
 
Business Finance and Marketing 
 
 Unit IX: Business Finance 
 
• Business finance – meaning, role, objectives of financial management. 
• Financial planning – meaning and importance. 
• Capital Structure – meaning and factors. 
• Fixed and Working Capital – meaning and factors affecting their requirements. 
 
 
Unit X: Financial Markets  
• Concept of Financial Market: Money Market – nature instruments; 
• Capital market: nature and types – primary and secondary market. 
• The distinction between capital market and money market. 
• Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. 
• Securities and Exchange Board of India (SEBI) – Objectives, Functions. 
 
 
Unit XI: Marketing  
• Marketing – meaning, functions, role. 
• The distinction between marketing and selling. 
• Marketing mix – concept and elements: 
– Product – nature, classification, branding, labeling, and packaging 
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the 
choice of channels. 
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to 
Advertising. 
– Price: factors influencing pricing. 
 
Page 3


 
BUSINESS STUDIES – 305 
 
 
 
Principles and Functions of Management 
  
Unit I: Nature and Significance of Management  
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organizing, staffing, directing, and controlling. 
• Coordination – nature, and importance. 
 
Unit II: Principles of Management  
• Principles of Management – meaning, nature and significance. 
• F a y o l’s principles of management. 
• Ta ylor’ s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment  
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. 
• Economic Environment in India; Impact of Government policy changes on business and industry, with special 
reference to the adoption of the policies of liberalization privatization, and globalization. 
 Unit IV: Planning  
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organizing. 
• Structure of organization – functional, and divisional. 
• Formal and informal organization. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralization. 
 
Unit VI: Staffing 
• Meaning, need, and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in the staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
•  
• Training and Development – meaning, need, methods – on the job and off the job methods of 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
BUSINESS STUDIES - 305 
 
 
training. 
Unit VII: Directing  
• Meaning, importance, and principles. 
• Elements of Direction: 
– Supervision – meaning and importance 
– Motivation – meaning and importance, M a s l ow ’ s hierarchy of needs; Financial 
and non-financial incentives. 
– Leadership – meaning, importance; qualities of a good leader. 
– Communication – meaning and importance, formal and informal communication; barriers 
to effective communication. 
Unit VIII: Controlling  
• Meaning and importance. 
• Relationship between planning and controlling. 
• Steps in the process of control. 
• Techniques of controlling. 
 
 
Business Finance and Marketing 
 
 Unit IX: Business Finance 
 
• Business finance – meaning, role, objectives of financial management. 
• Financial planning – meaning and importance. 
• Capital Structure – meaning and factors. 
• Fixed and Working Capital – meaning and factors affecting their requirements. 
 
 
Unit X: Financial Markets  
• Concept of Financial Market: Money Market – nature instruments; 
• Capital market: nature and types – primary and secondary market. 
• The distinction between capital market and money market. 
• Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. 
• Securities and Exchange Board of India (SEBI) – Objectives, Functions. 
 
 
Unit XI: Marketing  
• Marketing – meaning, functions, role. 
• The distinction between marketing and selling. 
• Marketing mix – concept and elements: 
– Product – nature, classification, branding, labeling, and packaging 
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the 
choice of channels. 
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to 
Advertising. 
– Price: factors influencing pricing. 
 
 
 
 
 
Unit XII: Consumer Protection  
• Importance of consumer protection. 
• Consumer rights. 
• Consumer responsibilities. 
• Ways and means of consumer protection – Consumer awareness and legal redressal with special 
reference to the Consumer Protection Act. 
• Role of consumer organizations and NGOs. 
 
Unit XIII: Entrepreneurship Development  
• Concept, Functions, and Need. 
• Entrepreneurship Characteristics and Competencies. 
• Process of Entrepreneurship Development. 
• Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept.