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BUSINESS STUDIES – 305 
 
 
 
Principles and Functions of Management 
  
Unit I: Nature and Significance of Management  
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organizing, staffing, directing, and controlling. 
• Coordination – nature, and importance. 
 
Unit II: Principles of Management  
• Principles of Management – meaning, nature and significance. 
• F a y o l’s principles of management. 
• Ta ylor’ s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment  
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. 
• Economic Environment in India; Impact of Government policy changes on business and industry, with special 
reference to the adoption of the policies of liberalization privatization, and globalization. 
 Unit IV: Planning  
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organizing. 
• Structure of organization – functional, and divisional. 
• Formal and informal organization. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralization. 
 
Unit VI: Staffing 
• Meaning, need, and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in the staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
•  
• Training and Development – meaning, need, methods – on the job and off the job methods of 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
Page 2


 
BUSINESS STUDIES – 305 
 
 
 
Principles and Functions of Management 
  
Unit I: Nature and Significance of Management  
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organizing, staffing, directing, and controlling. 
• Coordination – nature, and importance. 
 
Unit II: Principles of Management  
• Principles of Management – meaning, nature and significance. 
• F a y o l’s principles of management. 
• Ta ylor’ s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment  
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. 
• Economic Environment in India; Impact of Government policy changes on business and industry, with special 
reference to the adoption of the policies of liberalization privatization, and globalization. 
 Unit IV: Planning  
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organizing. 
• Structure of organization – functional, and divisional. 
• Formal and informal organization. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralization. 
 
Unit VI: Staffing 
• Meaning, need, and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in the staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
•  
• Training and Development – meaning, need, methods – on the job and off the job methods of 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
BUSINESS STUDIES - 305 
 
 
training. 
Unit VII: Directing  
• Meaning, importance, and principles. 
• Elements of Direction: 
– Supervision – meaning and importance 
– Motivation – meaning and importance, M a s l ow ’ s hierarchy of needs; Financial 
and non-financial incentives. 
– Leadership – meaning, importance; qualities of a good leader. 
– Communication – meaning and importance, formal and informal communication; barriers 
to effective communication. 
Unit VIII: Controlling  
• Meaning and importance. 
• Relationship between planning and controlling. 
• Steps in the process of control. 
• Techniques of controlling. 
 
 
Business Finance and Marketing 
 
 Unit IX: Business Finance 
 
• Business finance – meaning, role, objectives of financial management. 
• Financial planning – meaning and importance. 
• Capital Structure – meaning and factors. 
• Fixed and Working Capital – meaning and factors affecting their requirements. 
 
 
Unit X: Financial Markets  
• Concept of Financial Market: Money Market – nature instruments; 
• Capital market: nature and types – primary and secondary market. 
• The distinction between capital market and money market. 
• Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. 
• Securities and Exchange Board of India (SEBI) – Objectives, Functions. 
 
 
Unit XI: Marketing  
• Marketing – meaning, functions, role. 
• The distinction between marketing and selling. 
• Marketing mix – concept and elements: 
– Product – nature, classification, branding, labeling, and packaging 
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the 
choice of channels. 
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to 
Advertising. 
– Price: factors influencing pricing. 
 
Page 3


 
BUSINESS STUDIES – 305 
 
 
 
Principles and Functions of Management 
  
Unit I: Nature and Significance of Management  
• Management – concept, objectives, importance. 
• Nature of management; Management as Science, Art, Profession. 
• Levels of management – top, middle supervisory (First level). 
• Management functions – planning, organizing, staffing, directing, and controlling. 
• Coordination – nature, and importance. 
 
Unit II: Principles of Management  
• Principles of Management – meaning, nature and significance. 
• F a y o l’s principles of management. 
• Ta ylor’ s Scientific Management – Principles and Techniques. 
 
Unit III: Business Environment  
• Business Environment – meaning and importance. 
• Dimensions of Business Environment – Economic, Social, Technological, Political, and Legal. 
• Economic Environment in India; Impact of Government policy changes on business and industry, with special 
reference to the adoption of the policies of liberalization privatization, and globalization. 
 Unit IV: Planning  
• Meaning, features, importance, limitations. 
• Planning process. 
• Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme 
 
Unit V: Organising 
• Meaning and importance. 
• Steps in the process of organizing. 
• Structure of organization – functional, and divisional. 
• Formal and informal organization. 
• Delegation: meaning elements and importance. 
• Decentralization: meaning and importance. 
• Difference between delegation and decentralization. 
 
Unit VI: Staffing 
• Meaning, need, and importance of staffing. 
• Staffing as a part of Human Resources Management. 
• Steps in the staffing process. 
• Recruitment – meaning and sources. 
• Selection – meaning and process. 
•  
• Training and Development – meaning, need, methods – on the job and off the job methods of 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need to be 
attempted. 
BUSINESS STUDIES - 305 
 
 
training. 
Unit VII: Directing  
• Meaning, importance, and principles. 
• Elements of Direction: 
– Supervision – meaning and importance 
– Motivation – meaning and importance, M a s l ow ’ s hierarchy of needs; Financial 
and non-financial incentives. 
– Leadership – meaning, importance; qualities of a good leader. 
– Communication – meaning and importance, formal and informal communication; barriers 
to effective communication. 
Unit VIII: Controlling  
• Meaning and importance. 
• Relationship between planning and controlling. 
• Steps in the process of control. 
• Techniques of controlling. 
 
 
Business Finance and Marketing 
 
 Unit IX: Business Finance 
 
• Business finance – meaning, role, objectives of financial management. 
• Financial planning – meaning and importance. 
• Capital Structure – meaning and factors. 
• Fixed and Working Capital – meaning and factors affecting their requirements. 
 
 
Unit X: Financial Markets  
• Concept of Financial Market: Money Market – nature instruments; 
• Capital market: nature and types – primary and secondary market. 
• The distinction between capital market and money market. 
• Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure. 
• Securities and Exchange Board of India (SEBI) – Objectives, Functions. 
 
 
Unit XI: Marketing  
• Marketing – meaning, functions, role. 
• The distinction between marketing and selling. 
• Marketing mix – concept and elements: 
– Product – nature, classification, branding, labeling, and packaging 
– Physical distribution: meaning, role; Channels of distribution, – meaning, types, factors, determining the 
choice of channels. 
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to 
Advertising. 
– Price: factors influencing pricing. 
 
 
 
 
 
Unit XII: Consumer Protection  
• Importance of consumer protection. 
• Consumer rights. 
• Consumer responsibilities. 
• Ways and means of consumer protection – Consumer awareness and legal redressal with special 
reference to the Consumer Protection Act. 
• Role of consumer organizations and NGOs. 
 
Unit XIII: Entrepreneurship Development  
• Concept, Functions, and Need. 
• Entrepreneurship Characteristics and Competencies. 
• Process of Entrepreneurship Development. 
• Entrepreneurial Values, Attitudes, and Motivation – Meaning and Concept. 
 
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FAQs on CUET Exam Syllabus for Business Studies - Commerce

1. What is the exam syllabus for Business Studies at CUET?
Ans. The exam syllabus for Business Studies at CUET includes topics such as principles of management, business communication, marketing management, financial management, and strategic management.
2. How can I prepare for the Business Studies exam at CUET?
Ans. To prepare for the Business Studies exam at CUET, you can start by understanding the syllabus and identifying the key topics. Then, create a study plan, gather relevant study materials, and practice solving sample questions and previous year's papers. Additionally, seeking guidance from professors and joining study groups can also be helpful.
3. What are the important topics to focus on for the Business Studies exam at CUET?
Ans. Some important topics to focus on for the Business Studies exam at CUET include business environment, organizational behavior, marketing management, financial management, and strategic management. These topics cover various aspects of business studies and are likely to be tested in the exam.
4. Are there any recommended reference books for the Business Studies exam at CUET?
Ans. While there may not be specific reference books recommended by CUET for the Business Studies exam, some popular books that students often refer to for this subject include "Principles of Management" by Harold Koontz and Heinz Weihrich, "Financial Management" by I.M. Pandey, and "Marketing Management" by Philip Kotler.
5. What is the importance of studying Business Studies for a career in the business field?
Ans. Studying Business Studies provides a strong foundation for a career in the business field. It equips students with essential knowledge and skills related to management, marketing, finance, and strategy, which are crucial for success in various business roles. Understanding business concepts and theories helps individuals make informed decisions, solve problems, and adapt to the dynamic business environment.
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