CUET Exam Syllabus for Entrepreneurship - Commerce PDF Download

 Page 1


ENTREPRENEURSHIP-311 
2 
 
 
 
 
 
 
 
Unit 1: Entrepreneurial Opportunity  
? Sensing Entrepreneurial Opportunities 
? Environment Scanning 
? Problem Identification 
? Idea fields 
? Spotting Trends 
? Creativity and Innovation 
Selecting the Right Opportunity 
Unit 2: Entrepreneurial Planning  
? Forms of business organization- Sole proprietorship, Partnership, Company 
? Business Plan: concept, format. 
? Components: Organizational plan; Operational plan; Production plan; Financial 
plan; Marketing plan; 
Human Resource planning 
Unit 3: Enterprise Marketing  
? Marketing and Sales Strategy 
? Branding, Logo, Tagline 
Promotion Strategy 
Unit 4: Enterprise Growth Strategies  
? Franchising: Concept, types, advantages, limitations. 
 
? Mergers and Acquisition: Concept, reasons, types. 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need 
to be attempted. 
Page 2


ENTREPRENEURSHIP-311 
2 
 
 
 
 
 
 
 
Unit 1: Entrepreneurial Opportunity  
? Sensing Entrepreneurial Opportunities 
? Environment Scanning 
? Problem Identification 
? Idea fields 
? Spotting Trends 
? Creativity and Innovation 
Selecting the Right Opportunity 
Unit 2: Entrepreneurial Planning  
? Forms of business organization- Sole proprietorship, Partnership, Company 
? Business Plan: concept, format. 
? Components: Organizational plan; Operational plan; Production plan; Financial 
plan; Marketing plan; 
Human Resource planning 
Unit 3: Enterprise Marketing  
? Marketing and Sales Strategy 
? Branding, Logo, Tagline 
Promotion Strategy 
Unit 4: Enterprise Growth Strategies  
? Franchising: Concept, types, advantages, limitations. 
 
? Mergers and Acquisition: Concept, reasons, types. 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need 
to be attempted. 
ENTREPRENEURSHIP-311 
3 
 
Unit 5: Business Arithmetic  
? Computation of Working Capital 
? Inventory Control and EOQ 
Return on Investment (ROI) and Return on Equity (ROE) 
? Unit 6: Resource Mobilization  
? Capital Market- Primary 
? Angel Investor: Features 
? Venture Capital: Features, funding.