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ENTREPRENEURSHIP-311 
2 
 
 
 
 
 
 
 
Unit 1: Entrepreneurial Opportunity  
? Sensing Entrepreneurial Opportunities 
? Environment Scanning 
? Problem Identification 
? Idea fields 
? Spotting Trends 
? Creativity and Innovation 
Selecting the Right Opportunity 
Unit 2: Entrepreneurial Planning  
? Forms of business organization- Sole proprietorship, Partnership, Company 
? Business Plan: concept, format. 
? Components: Organizational plan; Operational plan; Production plan; Financial 
plan; Marketing plan; 
Human Resource planning 
Unit 3: Enterprise Marketing  
? Marketing and Sales Strategy 
? Branding, Logo, Tagline 
Promotion Strategy 
Unit 4: Enterprise Growth Strategies  
? Franchising: Concept, types, advantages, limitations. 
 
? Mergers and Acquisition: Concept, reasons, types. 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need 
to be attempted. 
Page 2


ENTREPRENEURSHIP-311 
2 
 
 
 
 
 
 
 
Unit 1: Entrepreneurial Opportunity  
? Sensing Entrepreneurial Opportunities 
? Environment Scanning 
? Problem Identification 
? Idea fields 
? Spotting Trends 
? Creativity and Innovation 
Selecting the Right Opportunity 
Unit 2: Entrepreneurial Planning  
? Forms of business organization- Sole proprietorship, Partnership, Company 
? Business Plan: concept, format. 
? Components: Organizational plan; Operational plan; Production plan; Financial 
plan; Marketing plan; 
Human Resource planning 
Unit 3: Enterprise Marketing  
? Marketing and Sales Strategy 
? Branding, Logo, Tagline 
Promotion Strategy 
Unit 4: Enterprise Growth Strategies  
? Franchising: Concept, types, advantages, limitations. 
 
? Mergers and Acquisition: Concept, reasons, types. 
Note:  
There will be one Question Paper which will have 50 questions out of which 40 questions need 
to be attempted. 
ENTREPRENEURSHIP-311 
3 
 
Unit 5: Business Arithmetic  
? Computation of Working Capital 
? Inventory Control and EOQ 
Return on Investment (ROI) and Return on Equity (ROE) 
? Unit 6: Resource Mobilization  
? Capital Market- Primary 
? Angel Investor: Features 
? Venture Capital: Features, funding. 
 
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FAQs on CUET Exam Syllabus for Entrepreneurship - Commerce

1. What is the syllabus for the Entrepreneurship exam at CUET?
Ans. The syllabus for the Entrepreneurship exam at CUET includes topics such as opportunity recognition, business planning, marketing strategies, financial management, legal and ethical issues, and entrepreneurial mindset. Students are expected to have a comprehensive understanding of these areas in order to succeed in the exam.
2. How can I prepare for the Entrepreneurship exam at CUET?
Ans. To prepare for the Entrepreneurship exam at CUET, it is recommended to thoroughly study the syllabus and understand the key concepts and theories related to entrepreneurship. Additionally, students can benefit from reading relevant textbooks, attending lectures and workshops, participating in case studies, and practicing sample exam questions. It is also helpful to engage in real-life entrepreneurial experiences or internships to gain practical insights.
3. Are there any specific resources or materials available for preparing for the Entrepreneurship exam at CUET?
Ans. Yes, there are various resources and materials available for preparing for the Entrepreneurship exam at CUET. The university library provides textbooks, academic journals, and online databases that cover topics related to entrepreneurship. Additionally, there are online platforms, such as MOOCs (Massive Open Online Courses), that offer specialized courses on entrepreneurship. It is recommended to make use of these resources to enhance your understanding and preparation for the exam.
4. Are there any practical components in the Entrepreneurship exam at CUET?
Ans. Yes, the Entrepreneurship exam at CUET may include practical components. These can include case studies, group projects, presentations, and business plan development. It is important for students to not only grasp the theoretical concepts but also be able to apply them in real-world scenarios. Therefore, it is advisable to practice these practical components to ensure success in the exam.
5. How can I excel in the Entrepreneurship exam at CUET?
Ans. To excel in the Entrepreneurship exam at CUET, it is crucial to have a strong grasp of the underlying theories and concepts. Additionally, developing critical thinking and problem-solving skills, as well as being able to apply the knowledge to practical scenarios, will greatly contribute to success in the exam. Regular revision, practicing sample questions, and seeking feedback from professors or mentors can further enhance your performance.
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