Class 12 Entrepreneurship Previous Year Paper - 2 | Entrepreneurship Class 12 - Commerce PDF Download

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EXPECTED VALUE POINTS AND SCHEME OF EVALUATION 
Q.NO. Answers 
Marks 
(with split up) 
1.  Horizontal merger 1 
2.  Trade Mark: Part of brand that gives legal protection against its use by 
other firm.  It is a legal term protecting the sellers exclusive right to 
use the brand name. 
Brand Mark: That part of a brand in the form of symbol, design or 
distinctive color which can be recognized but cannot be vocalized 
OR 
Individual brand name: Distinct names for each product of the 
company’ offerings 
Family brand name: A common name or company’s name for all the 
products of the company. 
1 
3.  National Bank for Rural and Agricultural Development 
OR 
Tourism Finance Corporation of India 
1 
4.  Cash flow projection shows the cash that is anticipated to be generated 
or expended over a chosen period of time in the future 
1 
5.  This is the seeding stage of new idea where the entrepreneur 
recognizes that an opportunity exists. 
1 
6.  Political factors: Political unrest-terrorism-landing rights etc 
OR 
Think trend: Gathering all the information regularly through reading, 
hearing, observing. This lead to business boosting insight. 
2 
7.  Need to scan environment: Need information on changing condition 
and incorporate these observation into a process where necessary 
changes are made. Right information, combined with right adaptation, 
can determine an organizations future viability. If he is not aware 
about his environmental surrounding, he likely to fail 
OR 
Sources of information for environmental scanning: 
Verbal information from customers, wholesalers, retailers, distributors, 
consultants, 
Records of companies 
Government publications 
Publications by various financial institutions 
Formal studies conducted by strategic planners. 
2 
8.  Elements of business opportunity 2 
 
 
SECOND PRELIMINARY EXAMINATION 
 
SET – I 
 
 SUBJECT :ENTREPRENEURSHIP  
CLASS: XII 
Time Allotted:      
3 Hrs.  
 Max. Marks: 70