PPT: Enterprise Marketing | Marketing Management - B Com PDF Download

 Page 1


ENTERPRISE 
MARKETING
Page 2


ENTERPRISE 
MARKETING
Marketing and 
Business 
Management 
Essentials
Marketing is essential for business success, connecting 
products to customers and driving growth.
This presentation covers key topics such as goal setting, 
marketing strategies, branding, and effective sales 
techniques.
We'll explore how businesses plan, promote, and 
manage relationships with customers and employees to 
achieve their goals.
Page 3


ENTERPRISE 
MARKETING
Marketing and 
Business 
Management 
Essentials
Marketing is essential for business success, connecting 
products to customers and driving growth.
This presentation covers key topics such as goal setting, 
marketing strategies, branding, and effective sales 
techniques.
We'll explore how businesses plan, promote, and 
manage relationships with customers and employees to 
achieve their goals.
Goal Setting
Purpose
Setting specific objectives to guide business actions.
SMART Goals
Specific: Clear and focused.
Measurable: Can track progress.
Achievable: Realistic goals.
Relevant: Align with business needs.
Time-bound: Set deadlines for achievement.
Page 4


ENTERPRISE 
MARKETING
Marketing and 
Business 
Management 
Essentials
Marketing is essential for business success, connecting 
products to customers and driving growth.
This presentation covers key topics such as goal setting, 
marketing strategies, branding, and effective sales 
techniques.
We'll explore how businesses plan, promote, and 
manage relationships with customers and employees to 
achieve their goals.
Goal Setting
Purpose
Setting specific objectives to guide business actions.
SMART Goals
Specific: Clear and focused.
Measurable: Can track progress.
Achievable: Realistic goals.
Relevant: Align with business needs.
Time-bound: Set deadlines for achievement.
Importance of Goal 
Setting
Clarity and 
Direction
Provides focus on achieving 
business objectives.
Measurable 
Results
Easier to evaluate progress 
and make adjustments.
Increased Efficiency
Motivates employees and teams to work towards a common 
purpose.
Page 5


ENTERPRISE 
MARKETING
Marketing and 
Business 
Management 
Essentials
Marketing is essential for business success, connecting 
products to customers and driving growth.
This presentation covers key topics such as goal setting, 
marketing strategies, branding, and effective sales 
techniques.
We'll explore how businesses plan, promote, and 
manage relationships with customers and employees to 
achieve their goals.
Goal Setting
Purpose
Setting specific objectives to guide business actions.
SMART Goals
Specific: Clear and focused.
Measurable: Can track progress.
Achievable: Realistic goals.
Relevant: Align with business needs.
Time-bound: Set deadlines for achievement.
Importance of Goal 
Setting
Clarity and 
Direction
Provides focus on achieving 
business objectives.
Measurable 
Results
Easier to evaluate progress 
and make adjustments.
Increased Efficiency
Motivates employees and teams to work towards a common 
purpose.
Marketing Strategy
Definition
A plan to maximize the marketing 
efforts of the company to enhance 
growth and achieve a competitive 
advantage.
Market Analysis
Identifying market needs, competitor 
analysis, and understanding 
customer behavior.
Targeting and 
Positioning
Choosing the right market segment 
and positioning your product 
appropriately.