CBSE Textbook: Entrepreneurial Skills | Artificial Intelligence for Class 10 PDF Download

 Page 1


IntroductIon Entrepreneurship is being talked about a lot in the 
world today, and especially in India. Entrepreneurship 
is the type of self-employment where one is running a 
business to satisfy the needs of people and looking for 
ways to make the business better to make profits. This 
unit focusses on encouraging students to learn about 
entrepreneurship and its functions from the world 
around them.
Entrepreneurs are all around us. We would have 
spoken to a lot of them through the course of this 
module. We also learnt that successful entrepreneurs 
have the following qualities.
• They are confident. They believe in themselves 
and their abilities.
• They keep trying new ideas in their business.
• They are patient.
• They are creative and think differently about 
business ideas.
• They take responsibility for their actions.
• They take decisions after thinking about them.
• They work hard.
• They do not give up when they face a difficulty.
Unit
Unit
Entrepreneurial 
Skills
4
Unit 4.indd   84 31-Jan-20   10:08:55 AM
Page 2


IntroductIon Entrepreneurship is being talked about a lot in the 
world today, and especially in India. Entrepreneurship 
is the type of self-employment where one is running a 
business to satisfy the needs of people and looking for 
ways to make the business better to make profits. This 
unit focusses on encouraging students to learn about 
entrepreneurship and its functions from the world 
around them.
Entrepreneurs are all around us. We would have 
spoken to a lot of them through the course of this 
module. We also learnt that successful entrepreneurs 
have the following qualities.
• They are confident. They believe in themselves 
and their abilities.
• They keep trying new ideas in their business.
• They are patient.
• They are creative and think differently about 
business ideas.
• They take responsibility for their actions.
• They take decisions after thinking about them.
• They work hard.
• They do not give up when they face a difficulty.
Unit
Unit
Entrepreneurial 
Skills
4
Unit 4.indd   84 31-Jan-20   10:08:55 AM
EntrEprEnEurial SkillS
85
SeSSIon 1: e ntrepreneurShIp and SocIety We learnt last year that the two ways in which one 
can earn a living are through wage employment and 
self-employment. Wage employed people are people 
who work for a person or an organization and get paid 
for that work. Self-employed people are those who 
start businesses to satisfy the needs of people. A self-
employed person who is always trying to make his/her 
business better by taking risks and trying new ideas is 
an entrepreneur.
Example: Ramya and Ramu both own plant shops. 
Ramu sits at his shop every day. When customers 
come, he sells to them. Ramya walks around and gets 
customers to her shop. She also sells seeds and flowers 
with her plants. 
Ramya is working to do more and grow her business. 
She has also added a different idea to her business. So, 
Ramya is an entrepreneur and Ramu is a businessman. 
Practical Exercise
Activity 1
Entrepreneurs I know: Individual Practice
Procedure
• In this activity, we will think of the entrepreneurs we know.
Instructions
1. Think of 4 entrepreneurs whom you know or have seen. 
2. Draw circles and in each circle write the name of that 
entrepreneur, what business they run, and one thing 
that you really like about their business.
3. After writing, share the details of the entrepreneurs with 
your class.
You have identified entrepreneurs around you. 
Where do these entrepreneurs do their business?
Entrepreneurs run their businesses in a market. 
The market has people who buy products and services 
and people who sell them also. When people are buying 
and selling from each other, it is helpful for everyone 
because everyone involved makes money. This is how 
entrepreneurs help in growing the area and society they 
live in.
n oteS
Unit 4.indd   85 31-Jan-20   10:08:55 AM
Page 3


IntroductIon Entrepreneurship is being talked about a lot in the 
world today, and especially in India. Entrepreneurship 
is the type of self-employment where one is running a 
business to satisfy the needs of people and looking for 
ways to make the business better to make profits. This 
unit focusses on encouraging students to learn about 
entrepreneurship and its functions from the world 
around them.
Entrepreneurs are all around us. We would have 
spoken to a lot of them through the course of this 
module. We also learnt that successful entrepreneurs 
have the following qualities.
• They are confident. They believe in themselves 
and their abilities.
• They keep trying new ideas in their business.
• They are patient.
• They are creative and think differently about 
business ideas.
• They take responsibility for their actions.
• They take decisions after thinking about them.
• They work hard.
• They do not give up when they face a difficulty.
Unit
Unit
Entrepreneurial 
Skills
4
Unit 4.indd   84 31-Jan-20   10:08:55 AM
EntrEprEnEurial SkillS
85
SeSSIon 1: e ntrepreneurShIp and SocIety We learnt last year that the two ways in which one 
can earn a living are through wage employment and 
self-employment. Wage employed people are people 
who work for a person or an organization and get paid 
for that work. Self-employed people are those who 
start businesses to satisfy the needs of people. A self-
employed person who is always trying to make his/her 
business better by taking risks and trying new ideas is 
an entrepreneur.
Example: Ramya and Ramu both own plant shops. 
Ramu sits at his shop every day. When customers 
come, he sells to them. Ramya walks around and gets 
customers to her shop. She also sells seeds and flowers 
with her plants. 
Ramya is working to do more and grow her business. 
She has also added a different idea to her business. So, 
Ramya is an entrepreneur and Ramu is a businessman. 
Practical Exercise
Activity 1
Entrepreneurs I know: Individual Practice
Procedure
• In this activity, we will think of the entrepreneurs we know.
Instructions
1. Think of 4 entrepreneurs whom you know or have seen. 
2. Draw circles and in each circle write the name of that 
entrepreneur, what business they run, and one thing 
that you really like about their business.
3. After writing, share the details of the entrepreneurs with 
your class.
You have identified entrepreneurs around you. 
Where do these entrepreneurs do their business?
Entrepreneurs run their businesses in a market. 
The market has people who buy products and services 
and people who sell them also. When people are buying 
and selling from each other, it is helpful for everyone 
because everyone involved makes money. This is how 
entrepreneurs help in growing the area and society they 
live in.
n oteS
Unit 4.indd   85 31-Jan-20   10:08:55 AM
Employability SkillS – ClaSS X
86
Aditi has a store where she sells different types 
of shampoos. She has many customers. She buys 
the shampoos in large quantities from a woman. 
There are two men who work in the store to help 
her sell. 
Aditi is helping people in her area to make 
money. She is also increasing jobs in her area. 
Aditi is helping the people in the society around 
her to live better.
So, what do entrepreneurs do when they run 
their business?
Fulfil Customer Needs
Demand means a product or service that people want. 
Entrepreneurs find out what people want. Then, they 
use their creativity to come up with a business idea that 
will meet that demand.
Use Local Materials
Entrepreneurs use the material and people available 
around them, to make products at low cost.
Help Society
Entrepreneurs have a positive relationship with society. 
They make profits through activities that benefit 
society. Some entrepreneurs work towards saving the 
environment, some give money to build schools and 
hospitals. This way, the people and area around them 
becomes better.
These are the roles that entrepreneurs do in a society. 
How do you think entrepreneurs affect the society they 
live in? Let’s read.
Create Jobs
With the growth of a business, entrepreneurs look for 
more people to help them. They buy more material, and 
from more people. The also hire more people to work for 
them. In this way, more people have jobs.
Sharing of Wealth
Wealth means having enough money to live a comfortable 
life. As entrepreneurs grow their business, the people 
Figure 4.1: Customer needs, wants 
and demands 
Unit 4.indd   86 31-Jan-20   10:08:56 AM
Page 4


IntroductIon Entrepreneurship is being talked about a lot in the 
world today, and especially in India. Entrepreneurship 
is the type of self-employment where one is running a 
business to satisfy the needs of people and looking for 
ways to make the business better to make profits. This 
unit focusses on encouraging students to learn about 
entrepreneurship and its functions from the world 
around them.
Entrepreneurs are all around us. We would have 
spoken to a lot of them through the course of this 
module. We also learnt that successful entrepreneurs 
have the following qualities.
• They are confident. They believe in themselves 
and their abilities.
• They keep trying new ideas in their business.
• They are patient.
• They are creative and think differently about 
business ideas.
• They take responsibility for their actions.
• They take decisions after thinking about them.
• They work hard.
• They do not give up when they face a difficulty.
Unit
Unit
Entrepreneurial 
Skills
4
Unit 4.indd   84 31-Jan-20   10:08:55 AM
EntrEprEnEurial SkillS
85
SeSSIon 1: e ntrepreneurShIp and SocIety We learnt last year that the two ways in which one 
can earn a living are through wage employment and 
self-employment. Wage employed people are people 
who work for a person or an organization and get paid 
for that work. Self-employed people are those who 
start businesses to satisfy the needs of people. A self-
employed person who is always trying to make his/her 
business better by taking risks and trying new ideas is 
an entrepreneur.
Example: Ramya and Ramu both own plant shops. 
Ramu sits at his shop every day. When customers 
come, he sells to them. Ramya walks around and gets 
customers to her shop. She also sells seeds and flowers 
with her plants. 
Ramya is working to do more and grow her business. 
She has also added a different idea to her business. So, 
Ramya is an entrepreneur and Ramu is a businessman. 
Practical Exercise
Activity 1
Entrepreneurs I know: Individual Practice
Procedure
• In this activity, we will think of the entrepreneurs we know.
Instructions
1. Think of 4 entrepreneurs whom you know or have seen. 
2. Draw circles and in each circle write the name of that 
entrepreneur, what business they run, and one thing 
that you really like about their business.
3. After writing, share the details of the entrepreneurs with 
your class.
You have identified entrepreneurs around you. 
Where do these entrepreneurs do their business?
Entrepreneurs run their businesses in a market. 
The market has people who buy products and services 
and people who sell them also. When people are buying 
and selling from each other, it is helpful for everyone 
because everyone involved makes money. This is how 
entrepreneurs help in growing the area and society they 
live in.
n oteS
Unit 4.indd   85 31-Jan-20   10:08:55 AM
Employability SkillS – ClaSS X
86
Aditi has a store where she sells different types 
of shampoos. She has many customers. She buys 
the shampoos in large quantities from a woman. 
There are two men who work in the store to help 
her sell. 
Aditi is helping people in her area to make 
money. She is also increasing jobs in her area. 
Aditi is helping the people in the society around 
her to live better.
So, what do entrepreneurs do when they run 
their business?
Fulfil Customer Needs
Demand means a product or service that people want. 
Entrepreneurs find out what people want. Then, they 
use their creativity to come up with a business idea that 
will meet that demand.
Use Local Materials
Entrepreneurs use the material and people available 
around them, to make products at low cost.
Help Society
Entrepreneurs have a positive relationship with society. 
They make profits through activities that benefit 
society. Some entrepreneurs work towards saving the 
environment, some give money to build schools and 
hospitals. This way, the people and area around them 
becomes better.
These are the roles that entrepreneurs do in a society. 
How do you think entrepreneurs affect the society they 
live in? Let’s read.
Create Jobs
With the growth of a business, entrepreneurs look for 
more people to help them. They buy more material, and 
from more people. The also hire more people to work for 
them. In this way, more people have jobs.
Sharing of Wealth
Wealth means having enough money to live a comfortable 
life. As entrepreneurs grow their business, the people 
Figure 4.1: Customer needs, wants 
and demands 
Unit 4.indd   86 31-Jan-20   10:08:56 AM
EntrEprEnEurial SkillS
87
working for them and in related businesses also grow. 
Hey have more money to live a better quality life.
Lower Price of Products
As more entrepreneurs sell the same product, the price 
of the product goes down. For example, when more 
mobile phones were getting sold in India, the cost of the 
phone became lesser.
Let’s learn about the role of entrepreneurs in society 
by reading Bharti’s story.
Bharti, the Jewellery Queen
Bharti is a young woman from Bihar. Many girls in her 
area like to wear earrings. She buys jute from a farmer 
and makes earrings from that. Her business is called 
Manavi Natural Handicrafts. She sees that most women 
in her village do not work. So, she hires two women to 
help her. As her orders increase, she buys more jute. 
She hires three more women to work for her. The farmer, 
and the women working for her now earn more money. 
They are able to save money for their future.
Do you think Bharti is an entrepreneur? Read her 
story and tick the correct answer for each question in 
Table 4.1
Table 4.1
Questions about Bharti’s business Answers
What demand did Bharti identify in 
her village?
Options
(a) People in her village wanted Jute
(b) Girls in her area liked to wear earrings
(c) The villagers wanted more water
What is the local resource that Bharti 
used?
Options
(a) Jute
(b) Water
(c) Sand
How is Bharti helping her village grow? Options
(a) By buying jute from the local farmer who 
can now earn more money
(b) By providing jobs to local women
(c) Both (a) and (b)
How was she creating more jobs? Options
(a) By selling earrings to women without a job
(b) By buying jute from the local farmer
(c) By providing jobs to local women
Unit 4.indd   87 31-Jan-20   10:08:56 AM
Page 5


IntroductIon Entrepreneurship is being talked about a lot in the 
world today, and especially in India. Entrepreneurship 
is the type of self-employment where one is running a 
business to satisfy the needs of people and looking for 
ways to make the business better to make profits. This 
unit focusses on encouraging students to learn about 
entrepreneurship and its functions from the world 
around them.
Entrepreneurs are all around us. We would have 
spoken to a lot of them through the course of this 
module. We also learnt that successful entrepreneurs 
have the following qualities.
• They are confident. They believe in themselves 
and their abilities.
• They keep trying new ideas in their business.
• They are patient.
• They are creative and think differently about 
business ideas.
• They take responsibility for their actions.
• They take decisions after thinking about them.
• They work hard.
• They do not give up when they face a difficulty.
Unit
Unit
Entrepreneurial 
Skills
4
Unit 4.indd   84 31-Jan-20   10:08:55 AM
EntrEprEnEurial SkillS
85
SeSSIon 1: e ntrepreneurShIp and SocIety We learnt last year that the two ways in which one 
can earn a living are through wage employment and 
self-employment. Wage employed people are people 
who work for a person or an organization and get paid 
for that work. Self-employed people are those who 
start businesses to satisfy the needs of people. A self-
employed person who is always trying to make his/her 
business better by taking risks and trying new ideas is 
an entrepreneur.
Example: Ramya and Ramu both own plant shops. 
Ramu sits at his shop every day. When customers 
come, he sells to them. Ramya walks around and gets 
customers to her shop. She also sells seeds and flowers 
with her plants. 
Ramya is working to do more and grow her business. 
She has also added a different idea to her business. So, 
Ramya is an entrepreneur and Ramu is a businessman. 
Practical Exercise
Activity 1
Entrepreneurs I know: Individual Practice
Procedure
• In this activity, we will think of the entrepreneurs we know.
Instructions
1. Think of 4 entrepreneurs whom you know or have seen. 
2. Draw circles and in each circle write the name of that 
entrepreneur, what business they run, and one thing 
that you really like about their business.
3. After writing, share the details of the entrepreneurs with 
your class.
You have identified entrepreneurs around you. 
Where do these entrepreneurs do their business?
Entrepreneurs run their businesses in a market. 
The market has people who buy products and services 
and people who sell them also. When people are buying 
and selling from each other, it is helpful for everyone 
because everyone involved makes money. This is how 
entrepreneurs help in growing the area and society they 
live in.
n oteS
Unit 4.indd   85 31-Jan-20   10:08:55 AM
Employability SkillS – ClaSS X
86
Aditi has a store where she sells different types 
of shampoos. She has many customers. She buys 
the shampoos in large quantities from a woman. 
There are two men who work in the store to help 
her sell. 
Aditi is helping people in her area to make 
money. She is also increasing jobs in her area. 
Aditi is helping the people in the society around 
her to live better.
So, what do entrepreneurs do when they run 
their business?
Fulfil Customer Needs
Demand means a product or service that people want. 
Entrepreneurs find out what people want. Then, they 
use their creativity to come up with a business idea that 
will meet that demand.
Use Local Materials
Entrepreneurs use the material and people available 
around them, to make products at low cost.
Help Society
Entrepreneurs have a positive relationship with society. 
They make profits through activities that benefit 
society. Some entrepreneurs work towards saving the 
environment, some give money to build schools and 
hospitals. This way, the people and area around them 
becomes better.
These are the roles that entrepreneurs do in a society. 
How do you think entrepreneurs affect the society they 
live in? Let’s read.
Create Jobs
With the growth of a business, entrepreneurs look for 
more people to help them. They buy more material, and 
from more people. The also hire more people to work for 
them. In this way, more people have jobs.
Sharing of Wealth
Wealth means having enough money to live a comfortable 
life. As entrepreneurs grow their business, the people 
Figure 4.1: Customer needs, wants 
and demands 
Unit 4.indd   86 31-Jan-20   10:08:56 AM
EntrEprEnEurial SkillS
87
working for them and in related businesses also grow. 
Hey have more money to live a better quality life.
Lower Price of Products
As more entrepreneurs sell the same product, the price 
of the product goes down. For example, when more 
mobile phones were getting sold in India, the cost of the 
phone became lesser.
Let’s learn about the role of entrepreneurs in society 
by reading Bharti’s story.
Bharti, the Jewellery Queen
Bharti is a young woman from Bihar. Many girls in her 
area like to wear earrings. She buys jute from a farmer 
and makes earrings from that. Her business is called 
Manavi Natural Handicrafts. She sees that most women 
in her village do not work. So, she hires two women to 
help her. As her orders increase, she buys more jute. 
She hires three more women to work for her. The farmer, 
and the women working for her now earn more money. 
They are able to save money for their future.
Do you think Bharti is an entrepreneur? Read her 
story and tick the correct answer for each question in 
Table 4.1
Table 4.1
Questions about Bharti’s business Answers
What demand did Bharti identify in 
her village?
Options
(a) People in her village wanted Jute
(b) Girls in her area liked to wear earrings
(c) The villagers wanted more water
What is the local resource that Bharti 
used?
Options
(a) Jute
(b) Water
(c) Sand
How is Bharti helping her village grow? Options
(a) By buying jute from the local farmer who 
can now earn more money
(b) By providing jobs to local women
(c) Both (a) and (b)
How was she creating more jobs? Options
(a) By selling earrings to women without a job
(b) By buying jute from the local farmer
(c) By providing jobs to local women
Unit 4.indd   87 31-Jan-20   10:08:56 AM
Employability SkillS – ClaSS X
88
n oteS
We’ve read how entrepreneurs help in the growth of 
the society around them. Let’s try it out ourselves now!
Practical Exercise
Activity 2
Field Work : Let’s be an Entrepreneur
Procedure
• In this activity, students will find problems on their school 
campus that can be turned into business opportunities.
Instructions
1. Form groups of 3 each. 
2. Take 30 minutes to go around your school. 
3. Note down 2–3 problems you see on your school campus. 
4. Write down some business ideas to solve these problems 
in the table given below. 
5. Also think about how your business ideas will help the 
school. One example has been written for you.
Problem Business ideas How will this help the 
school?
For example, 
plastic cola 
bottles 
from the 
canteen are 
harming the 
environment 
1. Make plant 
pots out of 
bottles and sell 
to students and 
parents.
2. Sell cola in 
glass bottles.
1. The school will look 
green and beautiful. 
The air will be fresh.
2. The canteen owner 
will spend less money 
on buying glass 
bottles because they 
can be used again.
Check Your Progress
A.	 State whether the following statements are True or False
1. Entrepreneurs can create jobs in the market.
2. When many entrepreneurs sell mobile phones in a 
market, the prices of phones increase.
3. Entrepreneurs identify a need in the market and build a 
product or service for it.
Unit 4.indd   88 31-Jan-20   10:08:56 AM