CBSE Textbook: Communication Skills - Class 10 PDF Download

 Page 1


IntroductIon In the present time, a thorough knowledge 
of language with communication skills 
is very important in any occupation or 
business. As a student, you may study 
any language, but it is important that you 
are able to read, write, speak and listen 
well in order to communicate properly. 
Speaking more than one language can 
help you to communicate well with people 
around the world. Learning English can 
help you to communicate with people who 
understand English besides the mother 
tongue i.e., the language one has been 
exposed to since birth. 
SeSSIon 1: MethodS of c oMMunI catIon The word ‘communication’ comes from the Latin word 
communicare, meaning ‘to share’. 
Being able to communicate effectively is one of the 
most important life skills. Communication skills are 
Unit
Unit
Communication  
Skills
1
Unit 1.indd   1 31-Jan-20   9:48:05 AM
Page 2


IntroductIon In the present time, a thorough knowledge 
of language with communication skills 
is very important in any occupation or 
business. As a student, you may study 
any language, but it is important that you 
are able to read, write, speak and listen 
well in order to communicate properly. 
Speaking more than one language can 
help you to communicate well with people 
around the world. Learning English can 
help you to communicate with people who 
understand English besides the mother 
tongue i.e., the language one has been 
exposed to since birth. 
SeSSIon 1: MethodS of c oMMunI catIon The word ‘communication’ comes from the Latin word 
communicare, meaning ‘to share’. 
Being able to communicate effectively is one of the 
most important life skills. Communication skills are 
Unit
Unit
Communication  
Skills
1
Unit 1.indd   1 31-Jan-20   9:48:05 AM
Employability SkillS – ClaSS X
2
needed to communicate effectively with people and 
customers. This module aims to help you improve your 
communication skills.
Clear and concise communication is of immense 
importance in work and business environment as there 
are several parties involved. Various stakeholders, like, 
customers, employees, vendors, media, etc., are always 
sending important information to each other. 
Communication has three important parts:
1. Transmitting — The sender transmits the 
message through one medium or another.
2. Listening — The receiver listens or understands 
the message.
3. Feedback — The receiver conveys their 
understanding of the message to the sender in the 
form of feedback to complete the communication 
cycle.
Let us look at an example below in an outlet of a 
bookstore:
Customer (to a retail associate): Do you have the 
textbook of Beauty Therapist, published by National 
Council of Educational Research and Training?
Salesperson : Let me check.
In the above conversation, the information is being 
transmitted orally by the customer. The salesperson is 
the listener in this case. The discussion about book is 
the message.
Salesperson: Yes, we have the textbook of Beauty 
Therapist.
Customer: Please give me one copy of the textbook.  
I want to purchase it. 
In the above conversation, the receiver’s response 
(i.e., the salesperson) is the feedback. This is an  
example of a communication between the customer and 
the salesperson.
The process of conveying a message is complete 
only when the person receiving it has understood the 
message in its entirety. In this case, the customer 
understood that the book store has the textbook and 
they can get a copy of the same. 
n oteS
Unit 1.indd   2 31-Jan-20   9:48:05 AM
Page 3


IntroductIon In the present time, a thorough knowledge 
of language with communication skills 
is very important in any occupation or 
business. As a student, you may study 
any language, but it is important that you 
are able to read, write, speak and listen 
well in order to communicate properly. 
Speaking more than one language can 
help you to communicate well with people 
around the world. Learning English can 
help you to communicate with people who 
understand English besides the mother 
tongue i.e., the language one has been 
exposed to since birth. 
SeSSIon 1: MethodS of c oMMunI catIon The word ‘communication’ comes from the Latin word 
communicare, meaning ‘to share’. 
Being able to communicate effectively is one of the 
most important life skills. Communication skills are 
Unit
Unit
Communication  
Skills
1
Unit 1.indd   1 31-Jan-20   9:48:05 AM
Employability SkillS – ClaSS X
2
needed to communicate effectively with people and 
customers. This module aims to help you improve your 
communication skills.
Clear and concise communication is of immense 
importance in work and business environment as there 
are several parties involved. Various stakeholders, like, 
customers, employees, vendors, media, etc., are always 
sending important information to each other. 
Communication has three important parts:
1. Transmitting — The sender transmits the 
message through one medium or another.
2. Listening — The receiver listens or understands 
the message.
3. Feedback — The receiver conveys their 
understanding of the message to the sender in the 
form of feedback to complete the communication 
cycle.
Let us look at an example below in an outlet of a 
bookstore:
Customer (to a retail associate): Do you have the 
textbook of Beauty Therapist, published by National 
Council of Educational Research and Training?
Salesperson : Let me check.
In the above conversation, the information is being 
transmitted orally by the customer. The salesperson is 
the listener in this case. The discussion about book is 
the message.
Salesperson: Yes, we have the textbook of Beauty 
Therapist.
Customer: Please give me one copy of the textbook.  
I want to purchase it. 
In the above conversation, the receiver’s response 
(i.e., the salesperson) is the feedback. This is an  
example of a communication between the customer and 
the salesperson.
The process of conveying a message is complete 
only when the person receiving it has understood the 
message in its entirety. In this case, the customer 
understood that the book store has the textbook and 
they can get a copy of the same. 
n oteS
Unit 1.indd   2 31-Jan-20   9:48:05 AM
CommuniCation SkillS
3
Communication Process and Elements
Let us see the process of communication in detail.
The 
Messenger
The 
Recepient
Fig. 1.1: Communication Process
Behaviour/
Output
Information/
Input
What 
I understand
Coding
De-coding
The Channel— 
speaking, writing 
graphic, video, etc.
At least some 
code in common
What 
I mean
The Message
Sender sends a 
message
Receiver 
replies to the 
sender
Message is 
received by the 
receiver
A Channel is 
used to transfer 
the message
Communication 
starts with  
sender
Message 
(Encoding) channel
Reply to Sender 
(Encoding)
Giving Information
Receiving Information
Receiver Sender
Figure 1.2: Elements of Communication 
channel
Unit 1.indd   3 31-Jan-20   9:48:06 AM
Page 4


IntroductIon In the present time, a thorough knowledge 
of language with communication skills 
is very important in any occupation or 
business. As a student, you may study 
any language, but it is important that you 
are able to read, write, speak and listen 
well in order to communicate properly. 
Speaking more than one language can 
help you to communicate well with people 
around the world. Learning English can 
help you to communicate with people who 
understand English besides the mother 
tongue i.e., the language one has been 
exposed to since birth. 
SeSSIon 1: MethodS of c oMMunI catIon The word ‘communication’ comes from the Latin word 
communicare, meaning ‘to share’. 
Being able to communicate effectively is one of the 
most important life skills. Communication skills are 
Unit
Unit
Communication  
Skills
1
Unit 1.indd   1 31-Jan-20   9:48:05 AM
Employability SkillS – ClaSS X
2
needed to communicate effectively with people and 
customers. This module aims to help you improve your 
communication skills.
Clear and concise communication is of immense 
importance in work and business environment as there 
are several parties involved. Various stakeholders, like, 
customers, employees, vendors, media, etc., are always 
sending important information to each other. 
Communication has three important parts:
1. Transmitting — The sender transmits the 
message through one medium or another.
2. Listening — The receiver listens or understands 
the message.
3. Feedback — The receiver conveys their 
understanding of the message to the sender in the 
form of feedback to complete the communication 
cycle.
Let us look at an example below in an outlet of a 
bookstore:
Customer (to a retail associate): Do you have the 
textbook of Beauty Therapist, published by National 
Council of Educational Research and Training?
Salesperson : Let me check.
In the above conversation, the information is being 
transmitted orally by the customer. The salesperson is 
the listener in this case. The discussion about book is 
the message.
Salesperson: Yes, we have the textbook of Beauty 
Therapist.
Customer: Please give me one copy of the textbook.  
I want to purchase it. 
In the above conversation, the receiver’s response 
(i.e., the salesperson) is the feedback. This is an  
example of a communication between the customer and 
the salesperson.
The process of conveying a message is complete 
only when the person receiving it has understood the 
message in its entirety. In this case, the customer 
understood that the book store has the textbook and 
they can get a copy of the same. 
n oteS
Unit 1.indd   2 31-Jan-20   9:48:05 AM
CommuniCation SkillS
3
Communication Process and Elements
Let us see the process of communication in detail.
The 
Messenger
The 
Recepient
Fig. 1.1: Communication Process
Behaviour/
Output
Information/
Input
What 
I understand
Coding
De-coding
The Channel— 
speaking, writing 
graphic, video, etc.
At least some 
code in common
What 
I mean
The Message
Sender sends a 
message
Receiver 
replies to the 
sender
Message is 
received by the 
receiver
A Channel is 
used to transfer 
the message
Communication 
starts with  
sender
Message 
(Encoding) channel
Reply to Sender 
(Encoding)
Giving Information
Receiving Information
Receiver Sender
Figure 1.2: Elements of Communication 
channel
Unit 1.indd   3 31-Jan-20   9:48:06 AM
Employability SkillS – ClaSS X
4
The various elements of a communication cycle are:
Sender: the person beginning the communication.
Message: the information that the sender wants to 
convey.
Channel: the means by which the information is sent.
Receiver: the person to whom the message is sent.
Feedback: the receiver’s acknowledgement and response 
to the message.
We are constantly use some form of communication or 
another to send a message across. Without the different 
methods of communication available today, it would be 
challenging to carry out business as proficiently as it is 
done today and with the same swiftness. Some common 
methods of communication are given in Table 1.1.
Table 1.1: Methods of Communication 
Method Description Pictorial Description
Face-to-face informal 
communication
There is nothing better than face-to-face 
communication. It helps the message 
to be understood clearly and quickly. 
Also, since body language can be seen 
in this case; it adds to the effectiveness 
of the communication.  
e-mail e-mail can be used to communicate 
quickly with one or many individuals 
in various locations. It offers flexibility, 
convenience and low-cost. 
Notices/Posters It is effective when the same message 
has to go out to a large group of 
people. Generally used for where email 
communication may not be effective. 
For example, ‘Change in the lunch time 
for factory worker,’ or ‘XYZ Clothing 
will remain closed for customers on 
Sunday.’
Business Meetings Communication during business 
meetings at an organisation are generally 
addressed to a group of people. It can 
be related to business, management 
and organisational decisions. 
Unit 1.indd   4 31-Jan-20   9:48:12 AM
Page 5


IntroductIon In the present time, a thorough knowledge 
of language with communication skills 
is very important in any occupation or 
business. As a student, you may study 
any language, but it is important that you 
are able to read, write, speak and listen 
well in order to communicate properly. 
Speaking more than one language can 
help you to communicate well with people 
around the world. Learning English can 
help you to communicate with people who 
understand English besides the mother 
tongue i.e., the language one has been 
exposed to since birth. 
SeSSIon 1: MethodS of c oMMunI catIon The word ‘communication’ comes from the Latin word 
communicare, meaning ‘to share’. 
Being able to communicate effectively is one of the 
most important life skills. Communication skills are 
Unit
Unit
Communication  
Skills
1
Unit 1.indd   1 31-Jan-20   9:48:05 AM
Employability SkillS – ClaSS X
2
needed to communicate effectively with people and 
customers. This module aims to help you improve your 
communication skills.
Clear and concise communication is of immense 
importance in work and business environment as there 
are several parties involved. Various stakeholders, like, 
customers, employees, vendors, media, etc., are always 
sending important information to each other. 
Communication has three important parts:
1. Transmitting — The sender transmits the 
message through one medium or another.
2. Listening — The receiver listens or understands 
the message.
3. Feedback — The receiver conveys their 
understanding of the message to the sender in the 
form of feedback to complete the communication 
cycle.
Let us look at an example below in an outlet of a 
bookstore:
Customer (to a retail associate): Do you have the 
textbook of Beauty Therapist, published by National 
Council of Educational Research and Training?
Salesperson : Let me check.
In the above conversation, the information is being 
transmitted orally by the customer. The salesperson is 
the listener in this case. The discussion about book is 
the message.
Salesperson: Yes, we have the textbook of Beauty 
Therapist.
Customer: Please give me one copy of the textbook.  
I want to purchase it. 
In the above conversation, the receiver’s response 
(i.e., the salesperson) is the feedback. This is an  
example of a communication between the customer and 
the salesperson.
The process of conveying a message is complete 
only when the person receiving it has understood the 
message in its entirety. In this case, the customer 
understood that the book store has the textbook and 
they can get a copy of the same. 
n oteS
Unit 1.indd   2 31-Jan-20   9:48:05 AM
CommuniCation SkillS
3
Communication Process and Elements
Let us see the process of communication in detail.
The 
Messenger
The 
Recepient
Fig. 1.1: Communication Process
Behaviour/
Output
Information/
Input
What 
I understand
Coding
De-coding
The Channel— 
speaking, writing 
graphic, video, etc.
At least some 
code in common
What 
I mean
The Message
Sender sends a 
message
Receiver 
replies to the 
sender
Message is 
received by the 
receiver
A Channel is 
used to transfer 
the message
Communication 
starts with  
sender
Message 
(Encoding) channel
Reply to Sender 
(Encoding)
Giving Information
Receiving Information
Receiver Sender
Figure 1.2: Elements of Communication 
channel
Unit 1.indd   3 31-Jan-20   9:48:06 AM
Employability SkillS – ClaSS X
4
The various elements of a communication cycle are:
Sender: the person beginning the communication.
Message: the information that the sender wants to 
convey.
Channel: the means by which the information is sent.
Receiver: the person to whom the message is sent.
Feedback: the receiver’s acknowledgement and response 
to the message.
We are constantly use some form of communication or 
another to send a message across. Without the different 
methods of communication available today, it would be 
challenging to carry out business as proficiently as it is 
done today and with the same swiftness. Some common 
methods of communication are given in Table 1.1.
Table 1.1: Methods of Communication 
Method Description Pictorial Description
Face-to-face informal 
communication
There is nothing better than face-to-face 
communication. It helps the message 
to be understood clearly and quickly. 
Also, since body language can be seen 
in this case; it adds to the effectiveness 
of the communication.  
e-mail e-mail can be used to communicate 
quickly with one or many individuals 
in various locations. It offers flexibility, 
convenience and low-cost. 
Notices/Posters It is effective when the same message 
has to go out to a large group of 
people. Generally used for where email 
communication may not be effective. 
For example, ‘Change in the lunch time 
for factory worker,’ or ‘XYZ Clothing 
will remain closed for customers on 
Sunday.’
Business Meetings Communication during business 
meetings at an organisation are generally 
addressed to a group of people. It can 
be related to business, management 
and organisational decisions. 
Unit 1.indd   4 31-Jan-20   9:48:12 AM
CommuniCation SkillS
5
Other Methods There can be various other methods 
like social networks, message, phone 
call for communication, newsletter, 
blog, etc.
Choosing the right method of communication 
depends on
• target audience 
• costs
• kind/type of information 
• urgency/priority
The methods of communication you choose could affect 
your relationship with peers, supervisors and customers.
It is, therefore, vital that you spend considerable time 
and consider all factors choosing the right methods to 
aid you in your tasks.
Practical Exercises
The teacher will facilitate these activities by showing you the 
e-learning lesson at http://www.psscive.ac.in/stud_text_book.
html. This will include videos and e-content for the above topics 
as well as detailed instructions for some activities below.
Initial Thinking Activity
After watching the initial video in the e-learning lesson for 
this topic, write the answer of the following question: Why is it 
important to communicate effectively?
Activity 1
Role Play on Communication 
Procedure
• Form groups with four students in each group. 
• The situation is that a student is Sales Executive at a 
toy store and he or she is supposed to communicate to 
customers about the various types of toys available with 
the store for different age group. 
• The other students will reach the Sales Executive one by 
one and ask different types of questions related to toys. 
• Develop a script for the role play and act on the same.
• Discuss what you all learned from this activity.
Unit 1.indd   5 31-Jan-20   9:48:14 AM