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 Management Science I Prof. M.Thenmozhi  
 
 
 
 
 
 
 
 
 
 
 
 Indian Institute of Technology Madras  
References 
 
1. Alan M. Rugman and Richard M. Hodgetts, “International Business – A Strategic 
Management Approach”, McGraw-Hill Inc., 1995. 
 
2. Alex Miller, “Strategic Management”, McGraw-Hill, 1998. 
 
3. Arthur A. Thompson, Jr & A.J.Strickland III, “Crafting and Executing Strategy”-Text 
and Reading, McGraw-Hill Irwin, 2001. 
 
4. Banerjee, Bani.P, “Corporate Strategies”, Oxford University Press, 1999. 
 
5. Fraidoon Mazda, “Engineering Management”, Addison Wesley Longman Inc., 
NewDelhi, 1999. 
 
6. Harold Koontz, Heinz Weihrich, “Essentials of Management: An International 
Perspective”, Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004, Sixth 
Edition. 
 
7. Harold Koontz, Heinz Weihrich, A Ramachandra Aryasri,  “Principles of Management”, 
Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004. 
 
8. Heinz Weihrich, Harold Koontz, “Management: A Global Perspective”, McGraw-Hill, 
Inc., Singapore,1994, Tenth Edition. 
 
9. Hunger, J. David and Thomas I, “Wheeler, Strategic Management”, Addison Wesley, 
1999. 
 
10. James A.F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Jr, “Management”, 
Prentice Hall of India, New Delhi, 2000, Sixth edition.   
 
Page 2


 Management Science I Prof. M.Thenmozhi  
 
 
 
 
 
 
 
 
 
 
 
 Indian Institute of Technology Madras  
References 
 
1. Alan M. Rugman and Richard M. Hodgetts, “International Business – A Strategic 
Management Approach”, McGraw-Hill Inc., 1995. 
 
2. Alex Miller, “Strategic Management”, McGraw-Hill, 1998. 
 
3. Arthur A. Thompson, Jr & A.J.Strickland III, “Crafting and Executing Strategy”-Text 
and Reading, McGraw-Hill Irwin, 2001. 
 
4. Banerjee, Bani.P, “Corporate Strategies”, Oxford University Press, 1999. 
 
5. Fraidoon Mazda, “Engineering Management”, Addison Wesley Longman Inc., 
NewDelhi, 1999. 
 
6. Harold Koontz, Heinz Weihrich, “Essentials of Management: An International 
Perspective”, Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004, Sixth 
Edition. 
 
7. Harold Koontz, Heinz Weihrich, A Ramachandra Aryasri,  “Principles of Management”, 
Tata McGraw-Hill Publishing Company Limited, NewDelhi, 2004. 
 
8. Heinz Weihrich, Harold Koontz, “Management: A Global Perspective”, McGraw-Hill, 
Inc., Singapore,1994, Tenth Edition. 
 
9. Hunger, J. David and Thomas I, “Wheeler, Strategic Management”, Addison Wesley, 
1999. 
 
10. James A.F. Stoner, R. Edward Freeman, Daniel R. Gilbert, Jr, “Management”, 
Prentice Hall of India, New Delhi, 2000, Sixth edition.   
 
 Management Science I Prof. M.Thenmozhi  
 
 
 
 
 
 
 
 
 
 
 
 Indian Institute of Technology Madras  
11. John A. Reinecke, William F. Schoell, “Introduction to Business: A Contemporary 
View”, Allyn and Bacon, Inc., Mass., 1983, Fourth Edition. 
 
12. Johnson, Gerry and Scholes Kevan, “Exploring Corporate Strategy”, Prentice Hall of 
India Pvt Ltd., New Delhi, 1994. 
 
13. Laura Pincus Hartman, “Perspectives in Business Ethics”, McGraw-Hill, Singapore, 
1998. 
 
14. M. Prasad, “Principles and Practice of Management”, Sultan Chand and Sons, New 
Delhi, 1983, Fourth Edition. 
 
15. Michael E. Porter, “Competitive Strategy”, The Free Press, 1980. 
 
16. Pankaj Ghemawat, “Strategy & the Business Landscape”, Addison Wesley, 1999. 
 
17. Peter F. Drucker, “Managing for the Future”, Tata McGraw-Hill, 1993. 
 
18. Richard Pettinger, “Introduction to Corporate Strategy”, Macmillan Press, 1996. 
 
19. Sorab Sadri, Dhun S. Dastoor, S. Jayashree, “The Theory and Practice of Managerial 
Ethics”, Jaico Publishing House, Mumbai, 1999. 
 
20. Sumantra Ghoshal, Gita Piramal, Sudeep Buddhiraja, “World Class in India-A Case 
Book of Companies in Transformation”, Penguin Books, 2001. 
 
21. V.S. Ramaswamy and S. Namakumari, “Strategic Planning for Corporate Success”, 
Macmillan India, 1994. 
 
22. V.S.P. Rao and V Hari Krishna, “Strategic Management –Text and Cases”, Excel 
books, 2003. 
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FAQs on Lecture 1.4 - References - Management Science by NPTEL - Business Basics

1. What are the basics of starting a business?
Ans. Starting a business involves several key steps. First, you need to come up with a solid business idea and conduct market research to understand your target audience. Next, you should create a business plan that outlines your goals, strategies, and financial projections. After that, you'll need to choose a legal structure for your business, register it with the appropriate government agencies, and obtain any necessary licenses or permits. Lastly, you should set up your business operations, including hiring employees, setting up a physical location or online presence, and establishing a system for managing finances and inventory.
2. How important is market research for a business?
Ans. Market research is crucial for the success of a business. It helps you understand your target market, identify customer needs and preferences, and evaluate your competition. By conducting market research, you can gather valuable insights that will inform your business decisions, such as pricing strategies, product development, and marketing campaigns. It also allows you to identify potential risks and opportunities in the market, helping you make informed decisions that will increase your chances of success.
3. What is a business plan and why is it important?
Ans. A business plan is a document that outlines your business goals, strategies, and financial projections. It serves as a roadmap for your business, helping you stay focused and aligned with your objectives. A business plan is important because it provides a clear vision for your business and helps you communicate your ideas to potential investors, partners, and lenders. It also forces you to think critically about your business, identify potential challenges, and develop strategies to overcome them. A well-written business plan increases your chances of securing funding and successfully launching and growing your business.
4. What legal structure should I choose for my business?
Ans. The choice of legal structure for your business depends on several factors, including your personal liability, tax implications, and management preferences. Some common legal structures include sole proprietorship, partnership, limited liability company (LLC), and corporation. A sole proprietorship is the simplest and least expensive option, but it offers no personal liability protection. A partnership involves two or more individuals sharing the profits and liabilities of the business. An LLC provides personal liability protection for its owners and allows for flexible management. A corporation offers the most personal liability protection but involves more complex legal and tax requirements. It is advisable to consult with a legal professional or accountant to determine the most suitable legal structure for your specific business needs.
5. How can I finance my business?
Ans. There are several options available to finance a business. Some common sources of funding include personal savings, loans from family and friends, bank loans, venture capital, angel investors, crowdfunding, and government grants. Personal savings and loans from family and friends are often the easiest and least expensive options, but they may not provide enough capital for larger-scale businesses. Bank loans require a strong credit history and collateral but can provide substantial funding. Venture capital and angel investors are suitable for businesses with high growth potential but usually involve giving up equity in the business. Crowdfunding platforms allow you to raise funds from a large number of individuals online. Government grants are available for specific industries or types of businesses and often require meeting certain criteria. It is important to carefully evaluate each funding option and choose the one that best aligns with your business needs and goals.
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