Open App

Marketing Exam > Marketing Notes > Lecture 3 - Setting of Advertising Objectives

Lecture 3 - Setting of Advertising Objectives - Marketing PDF Download

Download, print and study this document offline

Please wait while the PDF view is loading

 Page 1


 
 
 
 
 
 
 
 
 
 
 
Subject: Commerce 
Lesson: Setting of Advertising Objectives 
Lesson Developer: Romila Aggarwal & Sonu Mehta 
College/Department: Bharati College, Commerce, Keshav 
Mahavidyalaya, Business Studies, University of Delhi 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Page 2


 
 
 
 
 
 
 
 
 
 
 
Subject: Commerce 
Lesson: Setting of Advertising Objectives 
Lesson Developer: Romila Aggarwal & Sonu Mehta 
College/Department: Bharati College, Commerce, Keshav 
Mahavidyalaya, Business Studies, University of Delhi 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Setting of Advertising Objectives 
2 
Institute of Lifelong Learning, University of Delhi 
 
 
 
 
Table of Contents:  
Lesson: Setting Advertising Objectives 
1: Learning Outcomes 
2: Introduction 
3: Reasons for Setting Advertising Objectives 
4: Factors influencing Setting of Advertising Objectives 
5: Process of Setting Advertising Objectives 
6: Approaches to Setting of Advertising Objectives 
6.1: Primary and Selective Demand Theory 
6.2: PLC Approach 
6.3: Advertising Spiral Approach 
6.4: Linear Hierarchical Models 
Summary  
Exercises 
Glossary 
References 
 
1. Learning Outcomes: 
 
After reading this chapter, you should be able to: 
? describe the major decision areas involved in developing 
advertising  program, 
? understand the fundamentals of establishing advertising 
objectives, 
? differentiate the various approaches of setting advertising 
objectives, 
? understand the primary and secondary demand theory, 
? appreciate how the advertising objectives change during 
different stages in PLC, 
? understand advertising spiral with respect to setting of 
advertising objectives in different stages, 
? appreciate the hierarchy of mental states of the consumers 
from coming  across an advertisement to purchase of the 
product, 
? apply the knowledge of hierarchy of advertising effects in 
setting advertising  objectives, 
? understand the relevance of setting advertising objectives for 
measuring  advertising effectiveness, 
Page 3


 
 
 
 
 
 
 
 
 
 
 
Subject: Commerce 
Lesson: Setting of Advertising Objectives 
Lesson Developer: Romila Aggarwal & Sonu Mehta 
College/Department: Bharati College, Commerce, Keshav 
Mahavidyalaya, Business Studies, University of Delhi 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Setting of Advertising Objectives 
2 
Institute of Lifelong Learning, University of Delhi 
 
 
 
 
Table of Contents:  
Lesson: Setting Advertising Objectives 
1: Learning Outcomes 
2: Introduction 
3: Reasons for Setting Advertising Objectives 
4: Factors influencing Setting of Advertising Objectives 
5: Process of Setting Advertising Objectives 
6: Approaches to Setting of Advertising Objectives 
6.1: Primary and Selective Demand Theory 
6.2: PLC Approach 
6.3: Advertising Spiral Approach 
6.4: Linear Hierarchical Models 
Summary  
Exercises 
Glossary 
References 
 
1. Learning Outcomes: 
 
After reading this chapter, you should be able to: 
? describe the major decision areas involved in developing 
advertising  program, 
? understand the fundamentals of establishing advertising 
objectives, 
? differentiate the various approaches of setting advertising 
objectives, 
? understand the primary and secondary demand theory, 
? appreciate how the advertising objectives change during 
different stages in PLC, 
? understand advertising spiral with respect to setting of 
advertising objectives in different stages, 
? appreciate the hierarchy of mental states of the consumers 
from coming  across an advertisement to purchase of the 
product, 
? apply the knowledge of hierarchy of advertising effects in 
setting advertising  objectives, 
? understand the relevance of setting advertising objectives for 
measuring  advertising effectiveness, 
Setting of Advertising Objectives 
3 
Institute of Lifelong Learning, University of Delhi 
? comprehend DAGMAR approach in setting advertising 
objectives, 
? identify the challenges associated with the application of 
DAGMAR approach. 
 
2. Introduction: 
 
Setting the advertising objectives is one of the five major decisions that need to be 
taken up by the top management for success. The other major decisions are related 
to Budget, Message, Media, and Evaluation. They are also referred to as five M's of 
advertising- Mission, Money, Message, Media, and Measurement. In this e-lesson, 
we are focusing on the setting of advertising objectives. 
 
The setting of advertising objectives is very important to the company as a whole, 
since this is the beginning of the entire planning of advertising. Identification of 
objective(s) gives a focus and direction to the marketer. This is the determining and 
controlling factor for the money allocation (budget), the copy creation and message 
designing, mediums to be used and finally the evaluation. That is how an effective 
and successful Ad-campaign is designed.  
 
This setting helps the marketer/advertiser to know in advance what exactly they are 
to plan and what are they looking forward to. It takes the marketer away from the 
wandering about approach to a well-defined and known path.  
 
Figure 1: Functions of Advertising Objectives 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Focus  and 
Coordination 
•Objectives   provides framework that 
builds focus  for making the  Ad plan and  
brings in cordination 
Plans and 
Decisions 
•Objectives facilitate plans and help in 
taking important decisions 
Measurement 
and 
Control 
•Objectives provide standards for 
evaluation and keeping control 
Communication  
and  
Sales 
•The objectives fulfill both the functions of 
communication and sales 
Page 4


 
 
 
 
 
 
 
 
 
 
 
Subject: Commerce 
Lesson: Setting of Advertising Objectives 
Lesson Developer: Romila Aggarwal & Sonu Mehta 
College/Department: Bharati College, Commerce, Keshav 
Mahavidyalaya, Business Studies, University of Delhi 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Setting of Advertising Objectives 
2 
Institute of Lifelong Learning, University of Delhi 
 
 
 
 
Table of Contents:  
Lesson: Setting Advertising Objectives 
1: Learning Outcomes 
2: Introduction 
3: Reasons for Setting Advertising Objectives 
4: Factors influencing Setting of Advertising Objectives 
5: Process of Setting Advertising Objectives 
6: Approaches to Setting of Advertising Objectives 
6.1: Primary and Selective Demand Theory 
6.2: PLC Approach 
6.3: Advertising Spiral Approach 
6.4: Linear Hierarchical Models 
Summary  
Exercises 
Glossary 
References 
 
1. Learning Outcomes: 
 
After reading this chapter, you should be able to: 
? describe the major decision areas involved in developing 
advertising  program, 
? understand the fundamentals of establishing advertising 
objectives, 
? differentiate the various approaches of setting advertising 
objectives, 
? understand the primary and secondary demand theory, 
? appreciate how the advertising objectives change during 
different stages in PLC, 
? understand advertising spiral with respect to setting of 
advertising objectives in different stages, 
? appreciate the hierarchy of mental states of the consumers 
from coming  across an advertisement to purchase of the 
product, 
? apply the knowledge of hierarchy of advertising effects in 
setting advertising  objectives, 
? understand the relevance of setting advertising objectives for 
measuring  advertising effectiveness, 
Setting of Advertising Objectives 
3 
Institute of Lifelong Learning, University of Delhi 
? comprehend DAGMAR approach in setting advertising 
objectives, 
? identify the challenges associated with the application of 
DAGMAR approach. 
 
2. Introduction: 
 
Setting the advertising objectives is one of the five major decisions that need to be 
taken up by the top management for success. The other major decisions are related 
to Budget, Message, Media, and Evaluation. They are also referred to as five M's of 
advertising- Mission, Money, Message, Media, and Measurement. In this e-lesson, 
we are focusing on the setting of advertising objectives. 
 
The setting of advertising objectives is very important to the company as a whole, 
since this is the beginning of the entire planning of advertising. Identification of 
objective(s) gives a focus and direction to the marketer. This is the determining and 
controlling factor for the money allocation (budget), the copy creation and message 
designing, mediums to be used and finally the evaluation. That is how an effective 
and successful Ad-campaign is designed.  
 
This setting helps the marketer/advertiser to know in advance what exactly they are 
to plan and what are they looking forward to. It takes the marketer away from the 
wandering about approach to a well-defined and known path.  
 
Figure 1: Functions of Advertising Objectives 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Focus  and 
Coordination 
•Objectives   provides framework that 
builds focus  for making the  Ad plan and  
brings in cordination 
Plans and 
Decisions 
•Objectives facilitate plans and help in 
taking important decisions 
Measurement 
and 
Control 
•Objectives provide standards for 
evaluation and keeping control 
Communication  
and  
Sales 
•The objectives fulfill both the functions of 
communication and sales 
Setting of Advertising Objectives 
4 
Institute of Lifelong Learning, University of Delhi 
 
 
 
 
 
Schools of Thought: 
 
The basic purpose of advertising is, in fact, the increase in sales for earning profit. 
Advertising is also capable of influencing the buyer behaviour to the extent of 
changing the mindset and cause attitudinal changes. 
 
There are basically two schools of thought for setting advertising objectives:  
 
1. Communicative Model also referred to as Qualitative Approach: 
This approach deals with the perception, mindset, attitudes and buying behaviour of 
existing and potential consumers. As a qualitative approach, its emphasis is on 
sending across an effective message to the consumers. Messages that have a recall 
value enable the consumers to identify and differentiate a brand from others and 
there by develops brand preference. 
 
2. Sales Model also referred to as Quantitative Approach 
This approach deals with increasing the sales of a company in the short and long 
run. As a quantitative approach its emphasis is on market penetration, market 
expansion, and increase in the level of sales turnover for a product or product 
category. In order to make advertising effective, these needs to be quantified.  
 
Figure 2: Basic Schools of Thought of Advertising objectives 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising 
objectives 
Sales as 
objective 
Communication 
as objective 
Examples: 
? Increase Sales 
and demand by 
5%-8% 
? To enter into a 
new geographical 
area say ‘A’ 
? To increase 
overall profits by 
10%. 
Examples: 
? To create brand awareness 
? To give knowledge about the 
product 
? To develop preference about 
the advertised  product over 
other competitive products 
? To influence buyer behavior 
to buy the advertised 
product. 
Quantitative 
Approach 
Qualitative 
Approach 
Page 5


 
 
 
 
 
 
 
 
 
 
 
Subject: Commerce 
Lesson: Setting of Advertising Objectives 
Lesson Developer: Romila Aggarwal & Sonu Mehta 
College/Department: Bharati College, Commerce, Keshav 
Mahavidyalaya, Business Studies, University of Delhi 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Setting of Advertising Objectives 
2 
Institute of Lifelong Learning, University of Delhi 
 
 
 
 
Table of Contents:  
Lesson: Setting Advertising Objectives 
1: Learning Outcomes 
2: Introduction 
3: Reasons for Setting Advertising Objectives 
4: Factors influencing Setting of Advertising Objectives 
5: Process of Setting Advertising Objectives 
6: Approaches to Setting of Advertising Objectives 
6.1: Primary and Selective Demand Theory 
6.2: PLC Approach 
6.3: Advertising Spiral Approach 
6.4: Linear Hierarchical Models 
Summary  
Exercises 
Glossary 
References 
 
1. Learning Outcomes: 
 
After reading this chapter, you should be able to: 
? describe the major decision areas involved in developing 
advertising  program, 
? understand the fundamentals of establishing advertising 
objectives, 
? differentiate the various approaches of setting advertising 
objectives, 
? understand the primary and secondary demand theory, 
? appreciate how the advertising objectives change during 
different stages in PLC, 
? understand advertising spiral with respect to setting of 
advertising objectives in different stages, 
? appreciate the hierarchy of mental states of the consumers 
from coming  across an advertisement to purchase of the 
product, 
? apply the knowledge of hierarchy of advertising effects in 
setting advertising  objectives, 
? understand the relevance of setting advertising objectives for 
measuring  advertising effectiveness, 
Setting of Advertising Objectives 
3 
Institute of Lifelong Learning, University of Delhi 
? comprehend DAGMAR approach in setting advertising 
objectives, 
? identify the challenges associated with the application of 
DAGMAR approach. 
 
2. Introduction: 
 
Setting the advertising objectives is one of the five major decisions that need to be 
taken up by the top management for success. The other major decisions are related 
to Budget, Message, Media, and Evaluation. They are also referred to as five M's of 
advertising- Mission, Money, Message, Media, and Measurement. In this e-lesson, 
we are focusing on the setting of advertising objectives. 
 
The setting of advertising objectives is very important to the company as a whole, 
since this is the beginning of the entire planning of advertising. Identification of 
objective(s) gives a focus and direction to the marketer. This is the determining and 
controlling factor for the money allocation (budget), the copy creation and message 
designing, mediums to be used and finally the evaluation. That is how an effective 
and successful Ad-campaign is designed.  
 
This setting helps the marketer/advertiser to know in advance what exactly they are 
to plan and what are they looking forward to. It takes the marketer away from the 
wandering about approach to a well-defined and known path.  
 
Figure 1: Functions of Advertising Objectives 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Focus  and 
Coordination 
•Objectives   provides framework that 
builds focus  for making the  Ad plan and  
brings in cordination 
Plans and 
Decisions 
•Objectives facilitate plans and help in 
taking important decisions 
Measurement 
and 
Control 
•Objectives provide standards for 
evaluation and keeping control 
Communication  
and  
Sales 
•The objectives fulfill both the functions of 
communication and sales 
Setting of Advertising Objectives 
4 
Institute of Lifelong Learning, University of Delhi 
 
 
 
 
 
Schools of Thought: 
 
The basic purpose of advertising is, in fact, the increase in sales for earning profit. 
Advertising is also capable of influencing the buyer behaviour to the extent of 
changing the mindset and cause attitudinal changes. 
 
There are basically two schools of thought for setting advertising objectives:  
 
1. Communicative Model also referred to as Qualitative Approach: 
This approach deals with the perception, mindset, attitudes and buying behaviour of 
existing and potential consumers. As a qualitative approach, its emphasis is on 
sending across an effective message to the consumers. Messages that have a recall 
value enable the consumers to identify and differentiate a brand from others and 
there by develops brand preference. 
 
2. Sales Model also referred to as Quantitative Approach 
This approach deals with increasing the sales of a company in the short and long 
run. As a quantitative approach its emphasis is on market penetration, market 
expansion, and increase in the level of sales turnover for a product or product 
category. In order to make advertising effective, these needs to be quantified.  
 
Figure 2: Basic Schools of Thought of Advertising objectives 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising 
objectives 
Sales as 
objective 
Communication 
as objective 
Examples: 
? Increase Sales 
and demand by 
5%-8% 
? To enter into a 
new geographical 
area say ‘A’ 
? To increase 
overall profits by 
10%. 
Examples: 
? To create brand awareness 
? To give knowledge about the 
product 
? To develop preference about 
the advertised  product over 
other competitive products 
? To influence buyer behavior 
to buy the advertised 
product. 
Quantitative 
Approach 
Qualitative 
Approach 
Setting of Advertising Objectives 
5 
Institute of Lifelong Learning, University of Delhi 
The advertising objectives once set cannot be categorized in watertight 
compartments of qualitative and quantitative approach. In general, advertising 
objectives serve as a communication device, enhance coordination between 
advertiser and the agency along with other functionaries of the company and 
provide a benchmark or standard against which success or failure of a campaign can 
later be measured. Hence both communication and sales aspect go together and 
hand-in-hand for determining the specific advertising objectives. 
 
Figure 3: Specific Advertising Objective 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The advertising objectives have to be set in line with the marketing objectives and 
the company's objectives and mission because of the fact that the advertising 
strategy is a part of the overall marketing strategy which in turn is derived from the 
overall strategies of the company, as shown below in the diagram. The advertising 
strategy thus has to be consistent with the overall company mission and vision. The 
attainment of the advertising objectives must lead to the attainment of company's 
broad and overall objectives. 
 
Figure 4: Advertisement Strategy as a part of Overall Company Strategy 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Thus the advertising objectives setting must blend with the pre-defined objectives 
of promotional and marketing mix and the overall company's goals. 
Company's Strategies 
Advertising Strategy 
Marketing Strategy 
Company Missions/ Visions  
Advertising 
Objectives 
Sales  
Objectives 
Communication 
Objectives 
Specific Objectives 
of Advertising

FAQs on Lecture 3 - Setting of Advertising Objectives - Marketing

1. What is the importance of setting advertising objectives in marketing?

Ans. Setting advertising objectives is crucial in marketing as it provides a clear direction and purpose for advertising campaigns. These objectives help to define the desired outcomes, such as increasing brand awareness, driving sales, or changing consumer behavior. By setting objectives, marketers can align their advertising efforts with larger marketing goals and measure the effectiveness of their campaigns.

2. How can advertising objectives be effectively set in marketing?

Ans. To effectively set advertising objectives in marketing, it is important to follow a few key steps. Firstly, marketers should clearly define their overall marketing goals and objectives. Then, they need to identify specific advertising goals that support the larger marketing objectives. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART). Additionally, marketers should consider their target audience, budget, and competitive landscape when setting advertising objectives.

3. What are some common types of advertising objectives in marketing?

Ans. There are several common types of advertising objectives in marketing. These include: 1. Increasing brand awareness: This objective aims to make the target audience more familiar with a brand and its offerings. 2. Driving sales: Advertising can be used to directly promote and generate sales of products or services. 3. Changing consumer behavior: Some advertising campaigns aim to influence consumer behavior, such as encouraging them to switch brands or adopt a new behavior. 4. Enhancing brand image: Advertising can help shape and improve the overall perception of a brand among consumers. 5. Building customer loyalty: Advertising can be used to strengthen relationships with existing customers and encourage repeat purchases.

4. How can advertising objectives be measured and evaluated?

Ans. Advertising objectives can be measured and evaluated through various metrics and methods. Some common ways to measure advertising effectiveness include: 1. Reach and frequency: Measuring how many people were exposed to the advertising message and how often they were exposed. 2. Sales and revenue impact: Tracking the sales and revenue generated as a result of the advertising campaign. 3. Brand awareness and recognition: Conducting surveys or studies to measure changes in brand awareness and recognition among the target audience. 4. Website and social media analytics: Analyzing website traffic, engagement metrics, and social media interactions to assess the impact of advertising on online platforms. 5. Consumer feedback and surveys: Gathering feedback from consumers through surveys or focus groups to understand their perception of the advertising message and its effectiveness.

5. How do advertising objectives contribute to the overall marketing strategy?

Ans. Advertising objectives play a crucial role in contributing to the overall marketing strategy. By setting clear objectives, marketers can ensure that their advertising efforts are aligned with larger marketing goals. This alignment helps in creating a consistent and cohesive brand message across different marketing channels. Additionally, advertising objectives provide a framework for developing creative campaigns, selecting appropriate media channels, and allocating resources effectively. Moreover, by measuring and evaluating the achievement of advertising objectives, marketers can make data-driven decisions and optimize their marketing strategies for better results.

About this Document

3.3K Views

4.98/5 Rating

Sep 07, 2025 Last updated

Related Exams

Marketing

Document Description: Lecture 3 - Setting of Advertising Objectives for Marketing 2025 is part of Marketing preparation. The notes and questions for Lecture 3 - Setting of Advertising Objectives have been prepared according to the Marketing exam syllabus. Information about Lecture 3 - Setting of Advertising Objectives covers topics like and Lecture 3 - Setting of Advertising Objectives Example, for Marketing 2025 Exam. Find important definitions, questions, notes, meanings, examples, exercises and tests below for Lecture 3 - Setting of Advertising Objectives.

Introduction of Lecture 3 - Setting of Advertising Objectives in English is available as part of our Marketing preparation & Lecture 3 - Setting of Advertising Objectives in Hindi for Marketing courses. Download more important topics, notes, lectures and mock test series for Marketing Exam by signing up for free. Marketing: Lecture 3 - Setting of Advertising Objectives - Marketing

Description

Full syllabus notes, lecture & questions for Lecture 3 - Setting of Advertising Objectives - Marketing - Marketing | Plus excerises question with solution to help you revise complete syllabus | Best notes, free PDF download

Information about Lecture 3 - Setting of Advertising Objectives

In this doc you can find the meaning of Lecture 3 - Setting of Advertising Objectives defined & explained in the simplest way possible. Besides explaining types of Lecture 3 - Setting of Advertising Objectives theory, EduRev gives you an ample number of questions to practice Lecture 3 - Setting of Advertising Objectives tests, examples and also practice Marketing tests.

Download as PDF

Top Courses for Marketing

View all courses for Marketing

practice quizzes

Viva Questions

study material

Objective type Questions

Previous Year Questions with Solutions

Lecture 3 - Setting of Advertising Objectives - Marketing

shortcuts and tricks

Lecture 3 - Setting of Advertising Objectives - Marketing

Summary

Lecture 3 - Setting of Advertising Objectives - Marketing

Important questions

ppt

video lectures

Exam

past year papers

Extra Questions

pdf

Semester Notes

MCQs

mock tests for examination

Free

Sample Paper

;

Additional Information about Lecture 3 - Setting of Advertising Objectives for Marketing Preparation

Lecture 3 - Setting of Advertising Objectives Free PDF Download

The Lecture 3 - Setting of Advertising Objectives is an invaluable resource that delves deep into the core of the Marketing exam. These study notes are curated by experts and cover all the essential topics and concepts, making your preparation more efficient and effective. With the help of these notes, you can grasp complex subjects quickly, revise important points easily, and reinforce your understanding of key concepts. The study notes are presented in a concise and easy-to-understand manner, allowing you to optimize your learning process. Whether you're looking for best-recommended books, sample papers, study material, or toppers' notes, this PDF has got you covered. Download the Lecture 3 - Setting of Advertising Objectives now and kickstart your journey towards success in the Marketing exam.

Importance of Lecture 3 - Setting of Advertising Objectives

The importance of Lecture 3 - Setting of Advertising Objectives cannot be overstated, especially for Marketing aspirants. This document holds the key to success in the Marketing exam. It offers a detailed understanding of the concept, providing invaluable insights into the topic. By knowing the concepts well in advance, students can plan their preparation effectively. Utilize this indispensable guide for a well-rounded preparation and achieve your desired results.

Lecture 3 - Setting of Advertising Objectives Notes

Lecture 3 - Setting of Advertising Objectives Notes offer in-depth insights into the specific topic to help you master it with ease. This comprehensive document covers all aspects related to Lecture 3 - Setting of Advertising Objectives. It includes detailed information about the exam syllabus, recommended books, and study materials for a well-rounded preparation. Practice papers and question papers enable you to assess your progress effectively. Additionally, the paper analysis provides valuable tips for tackling the exam strategically. Access to Toppers' notes gives you an edge in understanding complex concepts. Whether you're a beginner or aiming for advanced proficiency, Lecture 3 - Setting of Advertising Objectives Notes on EduRev are your ultimate resource for success.

Lecture 3 - Setting of Advertising Objectives Marketing Questions

The "Lecture 3 - Setting of Advertising Objectives Marketing Questions" guide is a valuable resource for all aspiring students preparing for the Marketing exam. It focuses on providing a wide range of practice questions to help students gauge their understanding of the exam topics. These questions cover the entire syllabus, ensuring comprehensive preparation. The guide includes previous years' question papers for students to familiarize themselves with the exam's format and difficulty level. Additionally, it offers subject-specific question banks, allowing students to focus on weak areas and improve their performance.

Study Lecture 3 - Setting of Advertising Objectives on the App

Students of Marketing can study Lecture 3 - Setting of Advertising Objectives alongwith tests & analysis from the EduRev app, which will help them while preparing for their exam. Apart from the Lecture 3 - Setting of Advertising Objectives, students can also utilize the EduRev App for other study materials such as previous year question papers, syllabus, important questions, etc. The EduRev App will make your learning easier as you can access it from anywhere you want. The content of Lecture 3 - Setting of Advertising Objectives is prepared as per the latest Marketing syllabus.

Education Revolution