Basic functions of ecommerce software Related: Need for E-Commerce?

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Basic functions of ecommerce software Related: Need for E-Commerce?

To be able to realize its purpose, e-commerce software is designed with a wide range of features and functions that streamline and support the many aspects involved in online selling. Here are the common features of ecommerce software:

Automation. The checkout process including accurate computation of pricing, taxes, shipping rates, and handling costs are automated to give customers an immediate idea of how much they’ll be paying on items they select for purchase.

Website builder. If you don’t have an existing website, e-commerce software can help you build one from the ground up. It provides design templates for you to quickly create a professional-looking website and storefront based on your preferences without the need to hire commercial designers.

Central database. You get a centralized location for easy storing, access and retrieval of product information, customer data, accounting transactions, product listings, browsing histories, and payment and shipping status.

Search function. Sophisticated search functions make it simple for shoppers to find the items or products they’re looking for. E-commerce platforms are capable of listing, categorizing, and updating new products together with descriptions, pictures, and feature lists.

Integration. Most e-commerce solutions are able to integrate with various business apps and third-party platforms and services to allow you to handle various tasks – accounting, email marketing, order fulfillment, and payment processing – within a single system.

Marketing tools. You can use your e-commerce software to enhance your website’s marketing, promotion, and branding. You can utilize an array of tools to come up with targeted campaigns, SEO optimization strategies, and branding/image reinforcement.

Analytics and reporting. E-commerce software can help you to analyze and identify trends and patterns that affect customer buying habits, providing you insights and stats on customer demographics, keywords, and clickstreams. You’ll get to know what is working or not, and craft strategies to improve revenues.

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