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Managerial response to changes in business environment?
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Managerial response to changes in business environment?
Business Environment: Importance of Study and Response to Changes
Importance of the Study of Business Environment:
The smooth functioning of business cycle depends on availability of inputs and disposal of output.
Business enterprises obtain inputs like raw-materials, machines, technology, manpower etc. from the society (which is part of business environment); and dispose of output i.e. finished goods to society.
Hence, business managements must study business environmental factors so as to be aware of changes in input supplies, changes in social factors like consumer behaviour, state of competition in industry etc. to ensure smooth functioning of their business cycles.

Some examples of opportunities for gain might be:
1. Export concessions offered by the government.
2. Rising demand for many products (due to expanding markets)
3. Availability of skilled man-power (due to rising levels of education in society).
4. Availability of latest technology etc.

Managerial Response to Changes in Business Environment:
Managerial response to changes in business external environment means how a business enterprise cope with environmental uncertainties. A business which cannot manage environmental influences successfully may disappear in the short-run or long-run.

(i) Installation of MIS (Management Information System):
For scientific decision making under conditions of environmental uncertainties, accurate, precise and timely information is needed by management. This purpose may be well-served by installing a MIS. MIS is a planned and well organized information system; under which vital information for management decision-making is collected, processed, evaluated and timely supplied to executives – needing such information.

(ii) Forecasting:
Systematic forecasting of relevant business environmental factors may help management in taking sound strategic decisions. Statistical and mathematical techniques like probability, index numbers, correlation, regression, time-series etc. may be used for purposes of scientific forecasting. Of late, much management experts have also conducted forecasting on the basis of astrology.

(iii) Recruitment of Experts:
Experts from social, economic, financial and political fields may be recruited by business enterprises; that may help management in skilled decision-making – by providing the advantage of their expert knowledge.

(iv) Innovations:
Management may try to manoeuvre business environmental influences by coming out with innovations, which may include:
1. Development of new shapes, sizes and designs of old products
2. Expansion of old markets, by introducing new products.
3. Discovery of new markets – for old and new products.
4. Development of a new process or technique of production.
5. Suggesting new uses of the old product.

(v) Path of Least Resistance:
This is a strategic device to cope with business environmental forces. Under the approach of ‘path of least resistance’, a business enterprise may follow a new course of action to continue with its operations successfully rather than confronting with environmental forces.
For example, finding intense competition in the urban market for its products, a firm may start searching rural markets for selling its products where there is less acute competition.

(vi) Acquisitions, Mergers and Joint-Ventures:
This again is a strategic measure devised for coping with business environmental influences. Acquisitions, mergers and joint ventures are a sort of business combinations, which make business units stronger by combining with one another; and enable them to face environmental pressures and uncertainties with more strength and confidence.

(vi) Systematic Adaptation:
Intelligent business managements, adopt a policy of ‘systematic adaptation’ to business environmental changes. In the light of the trend of environmental changes, they may evolve certain techniques to more successfully managing environmental forces.

Some such techniques may be:
1. Gradual de-centration of authority to lower levels of management which are in a better position to feel the pulse of the market.
2. Introducing flexibility in organisational structure.
3. Emphasizing more on social responsibilities, to win the popularity of general public’s, in their favour
4.Gradually switching over to new technology etc.
This question is part of UPSC exam. View all Commerce courses
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Managerial response to changes in business environment?
Managerial Response to Changes in Business Environment

The business environment is constantly changing due to various factors such as technological advancements, economic conditions, market trends, and regulatory changes. As a result, managers need to respond effectively to these changes in order to ensure the success and sustainability of their organizations. Here are some key ways in which managers can respond to changes in the business environment:

1. Environmental Scanning:
- Managers should regularly scan the external environment to identify any changes that may impact their business.
- This involves gathering information from various sources such as industry reports, market research, competitor analysis, and customer feedback.
- By staying informed about the changing business environment, managers can proactively identify potential opportunities and threats and adjust their strategies accordingly.

2. Strategic Planning:
- Managers need to develop and revise their strategic plans in response to changes in the business environment.
- This involves assessing the impact of environmental changes on the organization's goals, objectives, and competitive advantage.
- Managers should consider the strengths, weaknesses, opportunities, and threats (SWOT analysis) to determine the best course of action.
- They may need to revise their mission, vision, and values, as well as develop new strategies to adapt to the changing environment.

3. Organizational Restructuring:
- Managers may need to restructure their organizations in response to changes in the business environment.
- This could involve realigning departments, creating new positions, or eliminating redundant roles.
- Managers should assess the skills and capabilities of their employees and make necessary changes to ensure the organization is equipped to meet the new challenges and opportunities.

4. Innovation and Adaptation:
- Managers should foster a culture of innovation and encourage employees to adapt to changes in the business environment.
- This could involve investing in research and development to create new products or services, or adopting new technologies and processes.
- Managers should also promote continuous learning and development to ensure that employees have the necessary skills to thrive in the changing environment.

5. Effective Communication:
- Managers should communicate clearly and effectively with employees about the changes in the business environment and how they impact the organization.
- This could involve regular team meetings, town halls, or email updates.
- Managers should also encourage open and transparent communication channels to allow employees to provide feedback and suggestions.

6. Collaboration and Partnerships:
- Managers should consider collaborating with other organizations or forming strategic partnerships to navigate the changing business environment.
- This could involve joint ventures, alliances, or outsourcing certain functions.
- By leveraging the resources and expertise of external partners, managers can better adapt to the changing environment and enhance their competitive advantage.

In conclusion, managers play a crucial role in responding to changes in the business environment. By engaging in environmental scanning, strategic planning, organizational restructuring, fostering innovation and adaptation, effective communication, and collaboration, managers can effectively navigate the changing business landscape and ensure the long-term success of their organizations.
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