Nisha a school bag manufacturer decided to improve the product for pro...
Marketing Management Philosophy Adopted by Nisha and Its Explanation
The marketing management philosophy adopted by Nisha is the marketing concept. It emphasizes on identifying the needs and wants of the customers and delivering products that satisfy them. In this case, Nisha identified that her customers needed a water holder in their school bags and thus added it to the existing design.
Explanation of Marketing Concept
a) Main Focus:
The main focus of the marketing concept is on customer satisfaction. The needs and wants of the customers are given the highest priority. In this case, Nisha focused on identifying the need of her customers and delivering a product that satisfies that need. By adding a water holder in the school bag, Nisha ensured that her customers will be able to carry water with them, which is essential for students.
b) Means and Ends:
The means of achieving customer satisfaction is by understanding their needs and wants. Nisha achieved this by conducting market research and identifying that her customers needed a water holder in their school bags. The end goal of the marketing concept is profit maximization, which is achieved by delivering products that satisfy the customers' needs and wants. By adding a water holder in the school bag, Nisha ensured that her customers will be satisfied and therefore, she will be able to maximize her profits.
Conclusion:
In conclusion, the marketing concept is a customer-oriented philosophy that focuses on identifying the needs and wants of the customers and delivering products that satisfy them. Nisha adopted this philosophy by adding a water holder in the school bag, which is a product that satisfied the needs of her customers. By doing so, she was able to maximize her profits and achieve her business objectives.
Nisha a school bag manufacturer decided to improve the product for pro...
(i) Nisha adopted the product concept. With the increase in the supply of goods, customers started looking for products which are of high quality.
Thus, the firm in this concept emphasises on quality or adds some extra features in the product.
(ii) (a) Main focus of the product concept is on quality, performance and features of product.
(b) Product improvement is the means and profit maximisation through product quality is the end.
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