**Techniques to Boost Sales for Ankur's Shampoo Product:**

Ankur, as an entrepreneur, it can be frustrating when your efforts in advertising and publicity do not result in the expected boost in sales. However, there are several techniques you can consider to enhance your sales for the new shampoo product that helps reduce hair fall:

**1. Targeted Marketing Strategy**

Develop a well-defined marketing strategy that targets the specific audience who would be interested in your shampoo product. This can be done by conducting market research to identify the demographic, psychographic, and behavioral characteristics of your potential customers. By understanding their needs, preferences, and buying habits, you can tailor your marketing messages and channels to effectively reach and engage them.

**2. Influencer Marketing**

Leverage the power of influencers in the beauty and haircare industry to promote your shampoo product. Identify popular beauty bloggers, vloggers, hairstylists, or celebrities who have a significant following and influence over your target audience. Collaborate with them to create engaging content, such as tutorials, reviews, or endorsements, that highlights the benefits of your shampoo in reducing hair fall. This can help increase brand awareness and credibility, leading to higher sales.

**3. Customer Testimonials and Reviews**

Encourage customers who have experienced positive results from using your shampoo to provide testimonials or reviews. Display these testimonials prominently on your website, social media platforms, and other marketing materials. Positive feedback from satisfied customers can build trust and credibility, attracting potential customers to try your product and ultimately driving sales.

**4. Free Samples and Trial Offers**

Offer free samples of your shampoo product to potential customers to allow them to experience its effectiveness firsthand. You can distribute these samples at local beauty salons, gyms, or partner with online beauty subscription services. Additionally, consider providing trial offers or discounts for first-time customers to incentivize them to make a purchase after trying the product.

**5. Online Presence and E-commerce**

Establish a strong online presence by creating a user-friendly website and engaging social media profiles. Optimize your website for search engines to increase its visibility and drive organic traffic. Utilize online advertising platforms, such as Google Ads or social media ads, to further promote your shampoo product to a wider audience. Additionally, consider setting up an e-commerce platform to enable customers to conveniently purchase your product online, further expanding your sales reach.

**6. Customer Education and Support**

Educate your target audience about the causes of hair fall and how your shampoo product addresses those concerns. Develop informative content, such as blog articles or videos, that provide hair care tips and explain the science behind your shampoo's effectiveness. By positioning yourself as an expert and providing valuable information, you can build trust and credibility, leading to increased sales. Additionally, offer excellent customer support by promptly addressing customer queries or concerns to enhance customer satisfaction and loyalty.

In conclusion, by implementing these techniques, Ankur can effectively boost the sales of his shampoo product. Targeted marketing, influencer collaborations, testimonials, free samples, online presence, and customer education are all valuable strategies that can help create awareness, build trust, and ultimately drive sales for his product.