Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
Marketing management has the direct responsibility to find out areas where the company’s products and services fail to fulfill consumer needs and expectations and to initiate vigorously marketing programs to provide desired satisfactions explicitly demanded by consumerism. Marketing management’s nature and objectives will have become vastly more consumer-oriented and much less product and/or corporation-oriented for the maximum long-range benefits of the corporation itself.