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what is advertisement suspense account
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what is advertisement suspense account
it is a deferred revenue expenditure which is reduced over the years as it is of a large amt and is shown in balance sheet asset side
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what is advertisement suspense account
Advertisement Suspense Account

An advertisement suspense account is a type of account that is used to record the potential liability for advertising expenses that have not yet been invoiced or received. This account is generally used by companies that engage in advertising campaigns and need to account for the expenses associated with those campaigns.

How it Works

The advertisement suspense account is set up as a liability account on the balance sheet. As advertising expenses are incurred, they are recorded in this account, but not yet recorded as an expense on the income statement since the invoice has not been received. Once the invoice is received, the expense is recognized and the liability is removed from the advertisement suspense account.

Why it is Used

The advertisement suspense account is used to ensure that a company accurately records its advertising expenses. By recording these expenses in a separate account, a company can keep track of the amount of money it owes for advertising and avoid overpaying or underpaying for these expenses.

Example

Let's say that a company runs an advertising campaign for a new product. The total cost of the campaign is $10,000, but the invoice has not yet been received. The company records this expense in the advertisement suspense account as a liability. Once the invoice is received, the expense is recognized and the liability is removed from the advertisement suspense account.

In conclusion, the advertisement suspense account is a useful tool for companies to track their advertising expenses and ensure that they accurately record these expenses. By using this account, companies can avoid overpaying or underpaying for advertising expenses and ensure that their financial statements are accurate.
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The Parliament passed the Consumer Protection Act, 2019, which promises to strengthen the rights of consumers and provides a mechanism for redressal of complaints regarding defects in goods and deficiency in services.Union Food and Consumer Affairs Minister stressed that the overall purpose of the legislation was to ease the process of addressing grievances of consumers.TheAct also seeks to bring in e-commerce under their jurisdiction and hold celebrities accountable for false and misleading advertisements of products that they endorse.The Act proposed strict action against the advertiser in case of misleading advertisements but not against the media through which the advertisement is being publicised. It also provides for product liability action on account of harm caused to consumers due to defective products or deficient services.Product liability means the liability of a product manufacturer, service provider or seller to compensate a consumer for any harm or injury caused by a defective good or deficient service.Under the Act, a consumer is defined as a person who buys any good or avails a service for a consideration.It does not include a person who obtains a good for resale or a good or service for commercial purpose. It covers transactions through all modes including offline, and online through electronic means, teleshopping, multilevel marketing or direct selling. Only a consumer can bring an action under the Act. Certain consumer rights have been defined in the Act, including the right to: (i) be protected against marketing of goods and services which are hazardous to life and property; (ii) be informed of the quality, quantity, potency, purity, standard and price of goods or services; (iii) be assured of access to a variety of goods or services at competitive prices; and (iv) seek redressal against unfair or restrictive trade practices.The central government will set up a Central Consumer Protection Authority (CCP

what is advertisement suspense account
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